Mark Bullock: Marketing with Exceptional Video Content

By Steve Fretzin on February 6, 2023

In this episode, Steve Fretzin and Mark Bullock discuss:

Addressing more than just the logistical and legal side of your client’s cases.
Why do lawyers hesitate to delve into social or video.
Secrets to making great video content.
Getting tons of content from one video.

Key Takeaways:

99.99+% of people will not go on video. YouTube is not the 11 o’clock news, it is people authentically talking to people.
Have a conversation on camera as if you are speaking to a person, not speaking to an inanimate object.
Be willing to practice having a conversation, rather than presenting a topic.
You can’t buy the same type of work that a raving fan given exceptional client service can send your way through referral.

“Video is the place to be. Why? Because people can relate; people watching this right now can relate to the fact that you and I are having a conversation, and we’re including them in this conversation, and in doing so it’s far more engaging.” — Mark Bullock

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References:

Book: Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard:

https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0739309536

Connect with Mark Bullock:

Website: https://phoneblogger.net/

Website: https://videosocials.net/

Website: https://videointerviewpodcasts.com/

LinkedIn: https://www.linkedin.com/in/markvbullock/