In this episode, Steve Fretzin and Mark Bullock discuss:

  • Addressing more than just the logistical and legal side of your client’s cases. 
  • Why do lawyers hesitate to delve into social or video. 
  • Secrets to making great video content. 
  • Getting tons of content from one video. 


Key Takeaways:

  • 99.99+% of people will not go on video. YouTube is not the 11 o’clock news, it is people authentically talking to people. 
  • Have a conversation on camera as if you are speaking to a person, not speaking to an inanimate object. 
  • Be willing to practice having a conversation, rather than presenting a topic. 
  • You can’t buy the same type of work that a raving fan given exceptional client service can send your way through referral. 


“Video is the place to be. Why? Because people can relate; people watching this right now can relate to the fact that you and I are having a conversation, and we’re including them in this conversation, and in doing so it’s far more engaging.” —  Mark Bullock


Thank you to our Sponsors!

Legalese Marketing:


Practice Panther:


Episode References: 

Book: Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard:


Connect with Mark Bullock:  







Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: Legal Business Development Isn’t Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

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