George Washington had wooden teeth.

Humans only use 10% of our brains.

The customer is always right.

Myths and misconceptions are a part of life. And while some are harmless or easily debunked—no mother will mind if you step on that crack—others can get in the way of running your business.

Nowhere is this truer than in customer service.

Countless organizations let assumptions and falsehoods guide how they communicate with the people they serve. Why? Because myths have power. They’re emotionally charged. They’re convenient. And, more often than not, someone has something to gain when you believe them.

So, let’s shine a light on the truth, shall we?

Get your customer service facts straight—with a little help from Ruby.


Written by Susan Cartier Liebel