Schema markup, often referred to simply as schema, is a code or semantic vocabulary that you put on your website to help search engines provide more informative results for users. When you markup your pages, you’re essentially helping search engines understand the context of your content, which in turn can lead to better visibility and more traffic. This structured data also powers rich snippets, which can increase your click-through rates. 

As a law firm or attorney, leveraging schema markups will not only boost your site’s optimization but also enhance the user’s browsing experience, making your firm more accessible and attractive.