Law firms and individual attorneys are often looking for ways to differentiate themselves in a crowded and competitive market. Video marketing has emerged as a powerful tool for bringing the human touch back into the practice of law and demonstrating expertise to potential clients. However, like any marketing strategy, there are pitfalls that can damage the effectiveness of your message and the reach of your videos. To make the most of video marketing, lawyers need to be aware of the common mistakes and take steps to avoid them. Here’s a deep-dive into the top 7 video marketing mistakes lawyers should steer clear of.
