Is blogging helpful to lawyers?
Technology has impacted the legal industry in different ways, including how lawyers market their businesses. A significant percentage of law firms have websites, with larger ones making up the higher number. Through this digital channel, law firms can put their businesses in front of potential clients.
But with millions of law firm websites, how does one have a visibility advantage? Through content writing.
Blogging is one of the most successful search engine optimization (SEO) techniques. In addition to increasing a website’s rank on search engine results pages (SERPs), informative content helps build trust – a company can establish authority from content.
Additionally, blogs generate leads – a reader who benefits from an article is likely to convert into a client.
A law firm can optimize blogging by:
Offering educational content
All businesses that want to attract the attention of prospective clients should have a blog section, but more so those that handle complicated matters, which include law firms.
Laws can be complicated, from the wording to the content. Accordingly, the rights of many people are violated every day without their knowledge. They are aware they have been wronged but barely recognize their incident is protected by the law. If one of these people researches their situation, they don’t want to be overwhelmed by complex codes. They hope to get easy-to-understand legal content to make informed decisions.
A law firm with a blog section offering such content will be at an advantage in such an instance. The chances of an informed reader trusting the party that provided them with a particular knowledge are typically high. This is how blogging can help a law firm express expertise, build trust, and establish authority.
Including CTAs
Law firms should not assume expressing expertise will automatically result in lead generation. Of course, a reader who learns more about a subject from an article is likely to reach out, but this is not always the case. They may decide to look at other blog posts and find one that is equally informative but actively encourages them to take a certain action.
After offering educational legal content, law firms should include a call to action (CTA) to encourage readers to contact them. A CTA should be compelling, show the benefit of taking a particular action, and be placed in a strategic location.
Posting legal content consistently
Almost every law firm with a website offers informative content and uses compelling CTAs, but how does one stand out?
By being consistent.
SERPs constantly change. A website can drop in rankings, which can be scary, but many businesses use practical strategies to maintain their positions. And one of them is blogging consistently.
Consistency is key when it comes to SEO. Posting one blog every month while other million websites post up to five or more per week may be unwise. A law firm needs to post informative, engaging content consistently using relevant keywords to improve or maintain its rankings on search engines.
Do law firms actually do the things discussed above?
Many law firms acknowledge the benefits of blogging and SEO in general, and they are doing their best to stay on the map, which is great. However, due to the demands of their career, it can be challenging for some.
If you are introducing digital marketing to your law firm but can’t seem to get adequate time to do so, take a pause. You are not alone. And you don’t have to do it by yourself.
If you have another lawyer in the firm, they can help you with blog posts when you need to handle other responsibilities, and vice versa. If you own a solo law practice or simply want your firm to fully focus on clients, law firm marketing experts can help you. These professionals are experienced in converting complex legal matters into easy-to-understand content. They can provide you with quality content that converts consistently. With their help, all you need to do is give clients attention.
As a lawyer, you are passionate about helping people navigate the complexities of the legal system. But to offer your help, you need to find these people. Law firm marketing is a reliable way to catch their attention. Hiring the right person for the job is integral to helping you achieve your goals.
Contact Writing Queendom today to create more time for clients.