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Using AI When Reading Books: A New Approach to Absorbing Business Knowledge

By Kevin O'Keefe on June 6, 2024
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Reading a non-fiction business book has markedly changed with the advent of AI – at least for me.

Let me share how, with an example. I picked up Howard Schultz’ first book on Starbucks, Pour Your Heart Into It, back in 1997. I was noodling on starting a virtual law community to connect caring lawyers with people, and Howard’s book was the inspiration I needed.

Without that read there is no way I would have jumped a plane to Silicon Valley to see if I could get funding for my idea. Howard and Jeff Bezos being in Seattle – as well as the Bay Area costs – inspired the move to Seattle.

Building Prairielaw (the virtual law community) required travel all over. Everywhere I went I carried Pour Your Heart Into It. Pages dog eared, post it notes galore, paragraphs highlighted, sentences underlined and notes all over.

I read other business books, from which I learned things, but Howard’s book, founded on care and inspiration became my bible. I’ll admit when Howard bought my Sonics and sold them to Oklahoma City, I didn’t pick up the book or anything else he wrote, for almost ten years.

Turn to AI. I am now reading Howard’s book, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, which I picked up in 2011.

Like Howard was then with Starbucks, I would like to see if we can restore the essence of LexBlog.

I am not following Howard, carte blanch, but reading Onward flushes out and organizes my thinking.

With AI, rather than post it notes, highlights and notes, I take a picture of a portion of a page with GPT. I then ask GPT to summarize the portion of the page. I also ask GPT to weave that summary into notes I am creating in a folder in GPT labeled “Restore LexBlog Essence.”

Continuing to learn how GPT works, I asked GPT how I can continue to add to that folder on an ongoing basis – and to the summary I am creating, GPT responded, “You can simply refer to “Restore LexBlog Essence” folder whenever you want to review or add new information. If you need to add something specific to this folder, just let me know what you would like to include, and I’ll update it accordingly.”

I am doing this with pictures via the GPT app on my iPhone and iPad. I could also share my thoughts with GPT, orally, and ask GPT to summarize and add the thoughts to my outline.

I used to pull books like Howard’s off my shelf and look for post it notes and highlighted pages. I like books – bookshelves full of them – so I assume I still will pull books off the page, but AI is taking learning and inspiration from books to a new level.

Tags: AI
Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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