What is the best way to comment on LinkedIn?

If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure those people are seeing your comments.

Your time is much too valuable for your comments to get lost, so let’s discuss.

Your Choice: Podcast or Blog Post

If you would like to listen to this via my podcast, Legal Marketing Minutes, just click the player below. If you would rather read, keep scrolling and you will find it below the player.

Let’s Talk About This

Now and then, you will see a LinkedIn post that has A LOT of comments on it. It might be news, education, a job change, an anniversary, or just a slice-of-life perspective.

Is it a good idea to comment on those? Sure it is if you care about connecting with that person and you are genuinely interested in them.

The Reality

But what can happen is that your comment can get lost in the midst of 20 or 200 comments on a post. The original poster might miss some of the comments, or they might not have time to do anything other than click a reaction to acknowledge their appreciation to those who have stopped by long enough to make a kind comment.

All Is Not Lost

This is not a terrible situation. It is just the way it is.

What I want you to do is to find a way to make sure that person knows you care, or that you are interested in talking about what they have to say.

Here’s A Plan For You

Go ahead and leave your genuine comment on the post. In the perfect social media world, it will be seen, not only by the original person posting, but by others who are also observing or reacting to that same post. There’s nothing wrong with that. Think of those as bonus views, or added attention. Those can be valuable contacts, too.

However, on these posts that are flooded with comments that you think might cause yours to get lost, I want you to also head over to your inbox and send that person a message.

What Should You Say?

It depends on what the original post was about.

It can be as simple as:

“I loved what you posted this morning about taking time to think through our business development plan to make sure we are on track. It struck me that I am half way through the year and I need to get back on track a bit. I appreciate it. Thanks! Nancy”

or

“Hi! I just read the comment on your post that called you out for sharing your perspective about the debates tonight. First, I applaud you for sharing an important perspective that wasn’t necessarily political, but more procedure-oriented. I definitely agree and want to make sure you know you have a supporter out here. BTW, I’d love to connect again after this first debate to see how you think it played out. Take care! Nancy”

Does This Make Sense?

You get the picture. It is no more than genuine conversation that you don’t have to fabricate because it is built upon what you read in the post and the thoughts you have about it.

That’s it.

You’ve Done Double Duty

What you’ve done is to not only shine a spotlight on that person you care about by commenting on the original post (the algorithm will love the attention being given to that person and post), but you’ve taken the time to go to their inbox and make a genuine connection.

This increases the chances for connection with those you care the most about. Spend time commenting, but spend time genuinely messaging those you care the most about, too.

Let me know how it goes when you try this.

If you are a little nervous about trying this, you can test it out on me. I don’t judge. 🙂

Nancy Myrland, Legal Marketing & Business Development Advisor

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers grow their practices by integrating the most important marketing practices to build their reputations and their relationships, which leads to building their practices.

Highly regarded internationally as a top independent* LinkedIn consultant, Nancy is a highly respected LinkedIn trainer and content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social, and digital media strategies that cut through the clutter, making them more relevant to their current and potential clients.

She is also a personal branding speaker, trainer, and advisor, helping legal and business professionals understand the importance and the impact of defining and reinforcing their personal brand.

Nancy is also the founder of the hybrid self-study and online course about LinkedIn, LICFL*, which is a course where she personally guides lawyers through the sequential creation of their LinkedIn profile and presence.*

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, and livestreaming. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

Long story short, Nancy spends a lot of time helping lawyers and legal marketers with:

*Nancy is not an employee or consultant hired by LinkedIn, although she was named a LinkedIn Top Voice on the platform in 2024! Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them. Top Voices was previously known as the Influencer program before October 2022. Top Voices are vetted to ensure that they meet high trust standards, are consistently active on the platform, and share valuable expertise through content that demonstrates their unique, original contributions to a topic.

 

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