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Are You Using ChatGPT in Your Legal Blogging? Google Study Highlights AI as a Career Catalyst

By Kevin O'Keefe on November 26, 2024
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As reported in Entrepreneur Magazine, a new Google study released on Monday reveals that nearly 100% of Gen Z knowledge workers (ages 22 to 27) are using AI tools like ChatGPT at work.

These professionals, described by Google as “young leaders” because of their current or aspiring leadership roles, are leveraging AI in meaningful ways such as for meeting notes, drafting emails, improving communication, and freeing up time for strategic work.

For lawyers, this trend should serve as a wake-up call. If you’re not using tools like ChatGPT in your legal blogging, younger professionals establishing themselves as leaders will catch up and pass you—not just in blogging, but in the critical areas of relationship building and creating a word-of-mouth reputation online.

“These rising leaders are not simply using AI as a tool for efficiency but as a catalyst to help grow their careers,” says Google Workspace VP Yulie Kwon Kim.

Legal blogging is more than publishing content; it’s about networking through the Internet, thought leadership, and building trust.

By integrating AI into your blogging process, you can enhance your efficiency, improve your tone, and position yourself as a leader in your field.

Rather than being intimidated by AI, as lawyers before you were intimidated by computers, email and the Internet, embrace innovation in ways to grow your practice and reputation.

Tags: AI
Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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