If you’ve ever asked yourself, “Are we paying too much to get new cases?”, you’re not alone.
We work with law firms across the country, many of them heavy advertisers on television, Google, and social media—and this question comes up more often than you’d think. Law firm owners aren’t always sure if their ad dollars are bringing in the right cases at the right cost. And without knowing what your cost per case “should” be, it’s easy to overspend without realizing it.
So, let’s unpack how to lower your cost per case, and more importantly, how to make sure your marketing is actually doing what it’s supposed to do: bring in high-quality, profitable cases for less.
