The marketing world is shifting fast. And if you’re a law firm owner who relies on SEO and paid ads to generate leads, you’re going to want to pay attention to this.
A recent report comparing search engine traffic to chatbot usage from April 2024 to March 2025 revealed something big: while search engines still dominate, AI chatbots are catching up, fast.
Let’s break it down in a way that makes sense for law firm marketers and decision-makers.
