I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to create content that performs without turning it into a full-time job.
The biggest takeaway? You don’t need to post every day or aim for viral content to be successful on LinkedIn.
The platform rewards consistency, relevance and meaningful engagement. You can stay visible in just a few minutes a day if you’re thoughtful about how you show up.
What I’m sharing here comes from that experience. It reflects what LinkedIn is actually encouraging and what I’ve tested and refined in my own approach.
What to Do on LinkedIn Each Week
- Post once: Share a short, helpful insight. This could be a client-friendly takeaway, a lesson learned, a trend you’re noticing or something that made you think. Keep it relevant and authentic. You’re not writing a blog, just showing up and adding value.
- Leave three thoughtful comments: Comment on posts from people to whom you want to stay connected. Go beyond saying “great post” and add a point of view. Share a quick example or ask a question that moves the conversation forward.
- Check who’s viewed your profile: See who’s looking at your profile or engaging with your content. If it’s someone interesting or relevant, send a short message or a connection request with context.
- Message one person: Reach out to someone you haven’t spoken with in a while. Mention something you saw them share, congratulate them or just check in. These low-pressure messages help keep relationships warm.
- Highlight someone else: Give someone in your network visibility. Reshare a post, tag a colleague or client (with permission) or spotlight a win that’s not your own. Keep the focus on them, not on you.
What to Do on LinkedIn Each Month
- Refresh your Featured section: Pin a recent post, article, podcast, speaking engagement or client alert. This is prime space on your profile, and it should reflect what you want people to see first.
- Review your recent posts: What got traction? What felt easy to write? What started conversations? Use that insight to guide what you share next.
- Update your profile: Check your headline, About section and job descriptions. Are they still accurate? Are they client-facing? Even small edits can help you show up in search and make a stronger impression.
- Add a few new connections: Reach out to people you’ve interacted with recently in comments, DMs or events. Include a personalized note. You’ll build a network that actually knows you, not just a list of strangers.
How I’ve Made LinkedIn Work in a Way That’s Sustainable
I don’t post on LinkedIn every day. I don’t try to be everywhere. And I definitely don’t follow every trend. What I’ve figured out is how to use LinkedIn in a way that’s consistent, manageable and actually gets results.
This is the approach LinkedIn is encouraging behind the scenes — and it lines up with what I’ve seen work again and again in my own content. It’s not about doing more. It’s about showing up with the right kind of content at the right times for the right audience.
Once I stopped worrying about how often I posted and focused more on how I was showing up, I started seeing better conversations, stronger connections and more visibility with people I actually want to reach.
If LinkedIn has started to feel overwhelming or like a waste of time, this structure can help. It’s taken the pressure off and made the platform more useful — and more aligned with how I actually want to use it.
A Smarter Way to Use LinkedIn
Let’s be honest. Most people either ignore LinkedIn or overdo it. And neither one gets results that actually move the needle.
You don’t need to post every day. You don’t need a complicated strategy. You just need to show up in a way that works for your schedule and your goals. That might mean one useful post a week. A few relevant comments. Responding to a client’s update or resharing something with context. Small things matter when you do them consistently.
This is the approach LinkedIn is encouraging behind the scenes. It’s also what I’ve seen work for myself and for the lawyers, consultants and marketers I work with every day. It’s sustainable. It’s manageable. And it gets results that go beyond likes — things like referrals, reconnecting with people you haven’t spoken to in years and staying visible when it counts.
If you’ve been stuck or unsure how to make LinkedIn part of your routine, start here. Keep it simple. Show up with intention. Then keep going.
That’s how people stay top of mind, and that’s what turns this platform into a real business tool.
Connect with me on LinkedIn, X, Threads, YouTube, Instagram, sign up for my email list, subscribe to my substack and follow my blog.