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The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations

By Scott Hervey, Tara Sattler & Jessica Marlow on May 16, 2025
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A class action lawsuit has been filed against ALO Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads. Weintraub attorneys Scott Hervey and Tara Sattler break down this lawsuit and what brands should do to avoid costly FTC violations like this in the future.

Watch this episode on the Weintraub YouTube channel or listen to this podcast episode here.

Scott previously discussed the risks of social media marketing and FTC compliance in a two-part series with IP attorney Jessica Marlow. Tune in to episode one and episode two now.

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Photo of Scott Hervey Scott Hervey

Scott Hervey is a corporate and intellectual property attorney at Weintraub Tobin who works with companies in a variety of different industries. His clients include wineries, restaurants, technology companies, and entertainment/new media ventures. Scott has led his clients through hundreds of matters involving…

Scott Hervey is a corporate and intellectual property attorney at Weintraub Tobin who works with companies in a variety of different industries. His clients include wineries, restaurants, technology companies, and entertainment/new media ventures. Scott has led his clients through hundreds of matters involving complex acquisitions, licensing, financings, and other transactions. He also assists clients in protecting their valuable brands through trademark infringement litigation, domain name infringement arbitration, and proceedings before the United States Patent and Trademark Office and Trademark Trial and Appeals Board. He discusses IP Law topics on the weekly video series The Briefing.

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Photo of Tara Sattler Tara Sattler

Tara Sattler is a shareholder in the Firm’s Entertainment group and serves as an ex-officio member of the Firm’s Managing Board.  Tara represents Oscar, Emmy, and Grammy Award winning clients. Her practice is focused on representing production companies, producers, financiers, and content creators…

Tara Sattler is a shareholder in the Firm’s Entertainment group and serves as an ex-officio member of the Firm’s Managing Board.  Tara represents Oscar, Emmy, and Grammy Award winning clients. Her practice is focused on representing production companies, producers, financiers, and content creators across various media, including film, television, audio, and digital spaces. Her expertise encompasses all of the phases of development, financing, production, and distribution of scripted and non-scripted content for all budget levels. Tara emphasizes providing advice to her clients in every stage of their entertainment industry endeavors, which includes comprehensive representation on groundbreaking partnerships, arrangements, experiences, and agreements.

Read more about Tara SattlerEmailTara's Linkedin Profile
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Photo of Jessica Marlow Jessica Marlow

Jessica Marlow is a Shareholder in the Firm’s Entertainment practice group.  Jessica has extensive experience representing actors, writers, directors, producers, social media influencers, and international financiers connected with film, television, digital media, and endorsement transactions.

Read more about Jessica MarlowEmailJessica's Linkedin Profile
  • Posted in:
    Intellectual Property
  • Blog:
    The IP Law Blog
  • Organization:
    Weintraub Tobin
  • Article: View Original Source

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