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Legal Publishing for Visibility Risks it Being Left Outside the Legal Libraries of Secondary Law

By Kevin O'Keefe on June 8, 2025
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Listening to former Librarian of Congress Dr. Carla Hayden on CBS Sunday Morning, as she discussed with Robert Costa how libraries nationwide are facing pressure over how they operate and what they keep on their shelves, I couldn’t help but think of law firms—facing pressure to move away from true legal publishing toward legal publishing primarily for marketing—a shift that increasingly results in their work being excluded from the libraries of secondary law.

Ironically, this absence diminishes their authority—not just in the eyes of legal researchers, but also in how large language models and AI systems assess and surface trusted legal commentary.

Hayden acknowledged fellow librarians responding to her dismissal by the White House,

…[I]t’s so humbling to have that outpouring of support. But what is really, I think, part of this feeling is that it’s part of a larger seeming effort to diminish opportunities for the general public to have free access to information and inspiration. We like to say as librarians, free people read freely. And so there’s been an effort recently to quench that.

Legal publishing, traditionally, has been the editorial and systematic publication of primary and secondary legal materials—designed to inform legal professionals, support legal research, and promote public understanding of the law.

Included in this secondary law has been the commentary and analysis by lawyer subject matter experts to support legal research, preserve the development of the law and provide public access to the law.

Most law firms today continue to publish, but the primary purpose has shifted from contributing to legal discourse to supporting marketing objectives. Rather than aiming to participate in the development of secondary law, much of this publishing now serves visibility. 

Hayden says, libraries serve as “…[I]nstitutions in every community that allow anyone to come in and access knowledge.”

As she laments what libraries keep on their shelves, it seems a shame that lawyers and law firms move from the emphasis of their legal publishing contributing to the public good to publishing for marketing.

No question that publishing by lawyers and law firms, in many cases, represents sound legal insight and commentary of value to the public, measuring its value, first, by its marketing effectiveness has left such publishing on the outside looking in at libraries of secondary law. 

That’s a shame for those lawyers and legal professionals who publish, and the public.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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