Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on LinkedIn is sending someone a link to your article, podcast or media mention without any context. Especially if you don’t know them. Especially in a private message.
It happens to me all the time. A message pops up from someone I’ve never met. No greeting. No explanation. Just a link and maybe a line like “thought you’d like this” or “check this out.”
It feels random. It doesn’t build a relationship. It doesn’t spark a conversation. And it definitely doesn’t leave a good impression.
If you want your media features to work for you, think about how you’re presenting them. A thoughtful share can build credibility. A random message with no context won’t.
Here’s what to do instead.
Post it on your feed with context
Your feed is the best place to start. Take your media feature and write a short caption that tells people what it is, who it’s for and why it matters.
Give people a reason to care. If you were interviewed on a podcast, explain what you talked about. If you were quoted in an article, share the key takeaway. Don’t just post the link and say “honored to be featured.” That doesn’t tell anyone anything.
Instead, write something like:
“I got the chance to talk about how lawyers can build business through their alumni networks on this podcast. We covered practical ways to reconnect with former colleagues and why that matters now more than ever.”
Or
“This piece in [publication] highlights how family offices are changing their investment strategies. I shared a few insights based on recent conversations with clients. Worth a read if you’re in the space.”
Make it clear. Make it relevant. And most importantly, make it about the reader, not just about you.
Send it directly only when it makes sense
If you’re going to send a link to someone privately, ask yourself a few things first.
- Do I have a real relationship with this person?
- Is there a reason this content is useful for them?
- Am I sending this to help or to promote?
If the answer is yes, then send it with context. Say something like
“We talked a few weeks ago about visibility for law firm leaders. I just recorded this episode on that topic and thought of you.”
Or
“This article touches on something you posted about recently so I figured I’d share in case it’s helpful.”
Give them a reason to engage. Make it feel natural. Don’t force it.
If there’s no real connection or purpose behind it, skip the message. Use your post instead. Let people come to it if they’re interested.
Make it about the conversation, not just the coverage
Media coverage should be a door opener. Not a mic drop.
Use it as a way to start a conversation. Ask a question. Invite a response. Connect it to something that matters to your audience.
Instead of “check out my feature,” try
“This interview got me thinking about how we can show up more intentionally on LinkedIn. What’s working for you right now?”
Or
“I shared some thoughts on leadership communication in this piece. Curious how others are navigating this with their teams.”
This approach is generous. It invites people in. It shifts the focus from promoting to engaging.
Don’t overdo it
Not every media feature needs to be sent around like a newsletter. One well-written post can do a lot more for your brand than blasting people with links in their DMs.
If you’re constantly messaging people about your latest feature, it starts to feel like spam. And even great content will be ignored if it’s shared the wrong way.
Instead, create a rhythm. Maybe you post once a month or once a quarter about a recent feature. Focus on the ones that truly align with your brand or show your expertise.
And make sure each post adds something. A story. A lesson. A point of view. That’s what makes people stop and read.
Make your media features easy to find
Once you’ve shared your feature on your feed, add it to your LinkedIn profile. The “Featured” section is a great place to keep your best press organized and visible.
That way, when someone checks out your profile, they can immediately see where you’ve been quoted or interviewed. It adds credibility without being pushy.
You can also add it to your website bio or link it in your email signature if it’s something especially strong. Make it part of your content ecosystem instead of treating it like a one-off announcement.
Tag people and thank them
If someone interviewed you, wrote about you, or included your quote, tag them and thank them when you post.
It’s good manners. It expands the reach. And it keeps the relationship going.
You don’t need to overdo the gratitude. Just a quick thank you that feels genuine is enough. It shows you’re not taking the opportunity for granted.
Repurpose it into other content
One media feature can become a week’s worth of content if you approach it the right way. Most people share it once and hope it gets noticed. That’s a missed opportunity.
Your audience is busy. They scroll quickly. They don’t see everything you post. Repetition helps, but only if you’re saying something slightly different each time.
Here’s how to make the most of one media mention:
- Pull out a strong quote and turn it into a visual. Not just your words. Make it useful to others. Something they’ll want to save or share.
- Share a behind-the-scenes story. What was the process like? What surprised you? What did you learn.
- Write a follow-up post about something you didn’t get to say. Use it to continue the conversation or clarify your position.
- Create a carousel or slide deck that breaks down the key takeaways or themes. This works well on LinkedIn and Instagram.
- Record a quick video. Talk about why the topic matters or what the biggest takeaway was for your audience. Keep it short and clear.
- Add it to your website or LinkedIn featured section. Make sure new people who visit your profile see it right away.
- Mention it in a newsletter with a short personal reflection. Then link to it so readers can go deeper.
- Reintroduce it a few weeks later as part of a bigger trend or topic. Anchor it to something timely so it feels fresh.
If you’re proud of something, find more than one way to share it. The more thoughtfully you do that, the more likely people are to notice and remember it.
Know when to hold back
You don’t have to share every media mention.
If something doesn’t reflect the kind of work you want to do or the way you want to be known, it’s okay to skip it. Sharing everything just because your name is in it doesn’t help your brand. It can actually make your presence feel scattered or unfocused.
Some media features are light. Some are off-topic. Some don’t really say anything. That’s fine. Not everything needs to turn into a LinkedIn post.
Being selective shows you’re thoughtful about how you show up. That matters more than frequency.
Before you share, ask yourself:
- Does this reflect what I want to be known for.
- Will this mean something to the people I’m trying to reach.
- Is this aligned with the kind of work I want more of.
- Does it add anything to the conversation.
If the answer is yes, post it with intention. Add context. Make it useful.
If the answer is no, hold off. Not everything needs to be content..
In summary
If you’re proud of something you’ve worked on, you should absolutely share it. But how you share it makes all the difference.
Sending a link to your post via DM without context doesn’t build relationships. It doesn’t spark curiosity. It just feels like noise. And it can turn people off.
Instead, take the time to share with care.
Write a caption that makes people want to read. Offer context when you send something directly. Use your coverage to start conversations, not end them.
Make your posts less about “look at me” and more about “here’s something that might help you.”
That shift in mindset changes everything. It turns content into connection. And that’s where the real value is.
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