Subverting Democracy, Advertising, and the Economy Through Bots The word “bot” is a double-entendre. It refers both to the larval stage of the bot-fly, a rather gruesome internal parasite (warning, link not for the squeamish) and to a software application that runs automated scripts on the internet in highly repetitive fashion—also with parasitic effects. View Full Post
Quincy Biosciences: What the decision means for advertising of health claims, and what it means to the FTC You may have seen the commercial on late night television. A glowing image of a human brain appears (along with a disclosure stating “dramatization”), with flashing lights pulsing through a crisscrossed mesh, depicting nerves. The voiceover intones, “Your brain is an amazing thing. View Full Post
This Week in Digital Advertising: Fake News, Bots, and Implications for Digital Trust ©iStock Last December, authorities arrested Edgar Welch, a 28-year old man from Salisbury, North Carolina, who had entered Comet Ping Pong, a Washington, D.C. pizza parlor, armed with a shot gun. Mr. Welch reportedly came to Comet Ping Pong on a self-described mission to free child sex slaves that he believed might be imprisoned there at the bidding of Hillary Clinton and her campaign Chief of Staff, John Podesta. View Full Post
Ad Fraud and Programmatic Buying Are Eroding Trust in Digital Media This year, digital media spending is expected to outstrip spending on traditional media, such as television and print. Advertisers, lured by the promise of precise targeting, better ability to measure return on investment, and changing consumer media consumption patterns, have poured money into digital at an almost exponential rate. View Full Post
The President’s Regulatory Agenda and the FTC Presidential advisor Steve Bannon famously told the Conservative Political Action Conference (CPAC) that the Trump Administration seeks to “deconstruct” the regulatory state. The President has issued several Executive Orders (EOs) on regulations designed to implement this policy,including the “two for one” EO, an EO on enforcing the regulatory agenda, and an EO on reorganizing the executive branchView Full Post
A California state court recently issued a preliminary ruling proposing to assess a statutory penalty against online discount retailer in the amount of $6.8 million for engaging in allegedly false and misleading discount advertising. View Full Post