Caroline Hess

Photo of Caroline Hess

Caroline is a born and raised Seattlite, as well as a marketer, journalist, and creative who is passionate about acting on the phrases "communication is key" and "hard work pays off."

Latest Articles

As Kylie Jenner once brilliantly stated, “I think this year is really about, like, the year of realizing stuff.” I have two things to say about that. First, I’m sorry I just quoted Kylie Jenner, but it will all make sense soon. Second, this is surprisingly applicable to my first month of 2019. As I mentioned in my last post, we’re working on a lot of exciting marketing goals this year at LexBlog, and…
Happy New Year to you! Here’s to another year of working hard and learning new things. With this new year upon us, it seemed fitting to talk a bit about some marketing goals we’re working to accomplish in 2019 here at LexBlog. This year, we’re working with a goal of making LexBlog known as a global network of legal publishers. Since our move towards creating a news source for expert insights and commentary on the…
The Great LinkedIn Challenge has come to a close. The competition was fierce. The challenges were tough. The competitors were tireless in their pursuit of the long-awaited donut cake prize.  All of that being said, I am happy to announce our winner (at last!).  Congratulations, Melissa! Melissa is our Associate Editor here at LexBlog with a passion for storytelling, journalism, and helping others. As I was reviewing her completed LinkedIn profile, I noticed a…
In today’s workforce, having a LinkedIn profile is indispensable. The culmination of social media as an important source for news and entertainment has shifted even into job searching and recruiting. According to an annual report by Jobvite, 87% of recruiters utilize LinkedIn to find potential job candidates. You should not only be on LinkedIn, you should have a full profile – complete with every honor you’ve received, every volunteer position you’ve held, and every…
I haven’t blogged in awhile. My work at LexBlog has kept me busy – working with expanding Legal Tech Founders at Legal Geek in London last month, writing content for a new microsite, working with recruiting users for state bars. All of this really boils down to how I use communications. I wanted to write about that word today – communications. I think there are a lot of misconceptions around the gravity of what that…
This is an exciting week at LexBlog. Not only do we have our amazing Editor-in-Chief, Bob Ambrogi, in town and a new Associate Editor joining us (Welcome, Melissa!), we have a truly thrilling, exhilarating, and delicious challenge facing us.  What exactly is this exciting trial we must confront, you ask? I give you LexBlog’s Great LinkedIn Challenge! While this is not exactly what one would call an exhaustive marathon run or New York’s infamous…
It’s been a busy past few months for LexBlog’s  Legal Tech Founders Series. Since LexBlog began this journey back at ILTACON, we’ve interviewed many founders throughout the legal technology industry, diving deep into the personal stories. We’re looking forward to continuing our mission to shine a spotlight on the good work legal entrepreneurs are doing around the world. That being said, we’re excited to move the Legal Tech Founders Series to the Legal Geek conference
Are you a London-based intern or law clerk who is interested in attending the Legal Geek Conference tomorrow – all for free? LexBlog CEO Kevin O’Keefe is in need of someone to assist with conducting LexBlog’s Legal Tech Founders Series interviews during the conference. If you or someone you know is interested in this fantastic opportunity, contact Caroline Hess at caroline@lexblog.com or reach out to her via Twitter (@metskerce) as soon as possible.…
If you were new to the legal industry, what would you expect a legal technology conference to be like? Probably drab, long, with lots of attendees in dark suits roaming the hotel corridors. That’s definitely what I thought when I joined LexBlog in July and heard I would be traveling to conferences with my team. From what I’ve heard, there are lots of legal conferences like this, and from what I heard prior to last…
One of the first things I was told when entering the legaltech industry was that lawyers can be a challenging group to engage when it comes to marketing. This makes sense on the surface, especially when considering some of the baseline qualities that are necessary for legal professionals to develop – an innate ability to deeply question the source of information. But I’ve learned that successful marketing to lawyers goes beyond getting them past the…