Caroline Hess

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Caroline is a born and raised Seattlite, as well as a marketer, journalist, and creative who is passionate about acting on the phrases "communication is key" and "hard work pays off."

Latest Articles

I’ve been at LexBlog for about 10 months now, which is weird to think. I think in my post-graduation haughtiness last June, I thought I would have a firm grip on marketing communications by now, wherever I ended up. Truthfully (and all that pride aside), I still learn new things every single day, and sometimes I still have no idea what the heck I am doing. I am still learning how to say “I don’t…
Going to be in Atlanta for LMA next week? LexBlog and Siteimprove are sponsoring a joint happy hour for members of the Legal Marketing Association Marketing Technology, PR & Communications, and Social & Digital Media SIGs. All who attend will be eligible for our door prize – an Apple Watch courtesy of Infinite PR. We hope you will come join us for a beer and some networking with fellow LMA members. Information on time…
Today is International Women’s Day, a day to celebrate the outstanding achievements of women around the globe through the centuries. Yesterday, I talked to my wonderful mentor, Jennifer Ransom, and we reflected on the incredible sense of community that women create within the business world. We help, nurture, and inspire one another without prompting. We support and build each other up to new heights for the sake of seeing the other shine. In my short…
We are happy to announce that our next Beer for Bloggers at ABA TECHSHOW 2019 in Chicago will take place on Friday, March 1st. This event, which is being hosted by ABA Journal and LexBlog, will take place at Emerald Loop Bar & Grill (2 blocks west of the Hyatt Regency) from 5:30 pm to 7:00 pm. You’re all invited, blogger or not, lawyer or not, attending ABA TECHSHOW 2019 or not. It’s been…
As Kylie Jenner once brilliantly stated, “I think this year is really about, like, the year of realizing stuff.” I have two things to say about that. First, I’m sorry I just quoted Kylie Jenner, but it will all make sense soon. Second, this is surprisingly applicable to my first month of 2019. As I mentioned in my last post, we’re working on a lot of exciting marketing goals this year at LexBlog, and…
Happy New Year to you! Here’s to another year of working hard and learning new things. With this new year upon us, it seemed fitting to talk a bit about some marketing goals we’re working to accomplish in 2019 here at LexBlog. This year, we’re working with a goal of making LexBlog known as a global network of legal publishers. Since our move towards creating a news source for expert insights and commentary on the…
The Great LinkedIn Challenge has come to a close. The competition was fierce. The challenges were tough. The competitors were tireless in their pursuit of the long-awaited donut cake prize.  All of that being said, I am happy to announce our winner (at last!).  Congratulations, Melissa! Melissa is our Associate Editor here at LexBlog with a passion for storytelling, journalism, and helping others. As I was reviewing her completed LinkedIn profile, I noticed a…
In today’s workforce, having a LinkedIn profile is indispensable. The culmination of social media as an important source for news and entertainment has shifted even into job searching and recruiting. According to an annual report by Jobvite, 87% of recruiters utilize LinkedIn to find potential job candidates. You should not only be on LinkedIn, you should have a full profile – complete with every honor you’ve received, every volunteer position you’ve held, and every…
I haven’t blogged in awhile. My work at LexBlog has kept me busy – working with expanding Legal Tech Founders at Legal Geek in London last month, writing content for a new microsite, working with recruiting users for state bars. All of this really boils down to how I use communications. I wanted to write about that word today – communications. I think there are a lot of misconceptions around the gravity of what that…
This is an exciting week at LexBlog. Not only do we have our amazing Editor-in-Chief, Bob Ambrogi, in town and a new Associate Editor joining us (Welcome, Melissa!), we have a truly thrilling, exhilarating, and delicious challenge facing us.  What exactly is this exciting trial we must confront, you ask? I give you LexBlog’s Great LinkedIn Challenge! While this is not exactly what one would call an exhaustive marathon run or New York’s infamous…