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Celebrity spokespeople often increase retail brand awareness and, thus, boost sales. However, the extent of this sales boost may come as a surprise. Consider, for example, Troy Aikman’s sponsorship of the Wingstop restaurant group. According to the Dallas Business Journal, Wingstop reported 23 consecutive quarters of same-store sales increases since Aikman first appeared as a national sponsor of the wing restaurant. Additionally, Aikman’s sponsorship is credited with helping Wingstop expand to over 650 locations…