Fashion Tech collaborations are clearly advantageous for new technology companies seeking to commercialise their first wearable product. Such technology companies can benefit enormously by being linked to a big name brand with an established reputation and loyal following. The designer and luxury brands also benefit from avoiding the time and cost of the several years of research & development required to bring a new wearable to market. View Full Post
‘Fashiontech’ hits the catwalk The popularity of wearable technology has seen a number of collaborations between technology companies and designer brands looking to launch the next big thing in the ‘Fashion Tech’ space. For example, this summer saw the launch of Levi’s Commuter Trucker jacket which has Google Advanced Technology woven into the jacket, allowing the wearer to wirelessly access their phone simply by touching their sleeve. View Full Post