Law Firm Marketing & Management

I watched a CLE video on what to do when you have “bad facts”. The evidence is weak, the client is a bad mamma jamma, the witnesses have a history of making things up. Your case or client has issues; what do you do? The presenter talked about inoculating the jury by bringing out the negatives of your case yourself because they’ll be better received when they come from you instead of opposing counsel. The…
Bottom line: When it comes to marketing, law firms often get more mileage out of noteworthy achievements than they do from newsworthy ones. Think newsworthy events at your law firm are the best way to move the needle with referrals and prospective clients? Think again. When it comes to law firm marketing, NOTEworthy events can give you more bang for the buck. Before I go any further, let me explain the difference between newsworthy events…

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