Law Firm Marketing & Management

The Art of Giving Engagement Anyone who’s active on LinkedIn craves engagement. The likes, clicks, comments and shares are the currency of conversation. Not only are they scientifically proven to make us feel good, we know generating activity of this sort further exposes our content to more and more people, so the engagement has a circuitous, regenerative effect to it. Of course, the endgame for many people on social networks like LinkedIn is a…
You may have thousands of subscribers to your newsletter but when you send your list an email, remember to write to one person at a time. Don’t write as if you’re speaking to a group. Unlike social media, email is an intimate medium, sent from one human to another, who reads your message as if you sent it to them and them alone. Don’t address your readers in the collective. Don’t say things like, “Some…
Law firms rely on referrals for new business, but getting referrals isn’t always easy. Lawyer referral marketing is becoming increasingly difficult, especially with the obstacles and rapid legal industry changes brought about by the pandemic. Connecting with clients, building relationships, and asking for law firm referrals is more challenging than ever—but it’s not impossible. In the following guide, we’ll review what you need to know to help your law firm get more referrals. In…
You’re finally on-board, interested, and maybe even a little excited about hosting a webinar or other online event. Intuitively, and maybe even competitively, you know you need to be “out there.” You’re ready! Well, before you take one more step, there’s something you need to do first or your event could be a flop. Let’s discuss. Listen, Then Download The Checklist Please listen to this brief 5-minute Legal Marketing Minutes podcast episode in the player
With the rise in demand for remote working opportunities and contact-free client services, staying connected virtually is more important than ever for legal teams. To that end, MyCase has recently released a number of features that help legal professionals collaborate with clients and team members instantly, regardless of location. In this live virtual workshop, attorney Benson Varghese showcased the latest game-changing collaboration features in MyCase that allow his firm (and many others) to resolve cases…
Last week we talked about the value of making a list of tasks for today (or tomorrow). Here are some tips for doing that. Give yourself a few more minutes than you think you need to prepare your list. 15 minutes planning might save you an hour of doing. Your list should include important tasks, eg, goal-related, and less important but necessary tasks like errands and admin. Consider your day. What’s on your calendar? Will…
This article was first published February 23, 2021 in PinHawk’s Legal Administrator Daily. Remember when “client team” referred to just the attorney’s billing to a particular client? With flat demand for legal services now and for the foreseeable future, law firms are in a race to increase market share with their existing clients. The most innovative firms have stepped up their game. They have sophisticated teams that utilize professional staff to goose client service,…

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