Law Firm Marketing & Management

Online Marketing  Online marketing is important to the online success of any law firm. If a law firm’s webpage is properly optimized, it can result in the law firm receiving online leads.  Search engine optimization involves multi-layered approach. A webpage first has to have rich content. Rich is supposed to result in organic backlinks to the webpage. A law firm webpage also has to be coded and designed in a search engine friendly manner.…
Since March, most of us have been getting a crash course in how to use Zoom (or other virtual platforms). In some ways, Zoom is really just another phone call and most lawyers are very accustomed to speaking on conference calls. But Zoom has its own nuances and as many of us are learning, there are pluses and minuses of being able to connect visually from a distance. In the latest episode of the Counsel…
In a noisy, competitive and topsy-turvy marketplace, what is the key to capturing the imagination of your most coveted prospects? We know it isn’t the case, but particularly in professional services, it is easy to market as though we believe it is our credentials…Or brand…Or budget…Or eloquence that will differentiate us from every other advisor hoping to land the gig. Meanwhile, the market repeatedly suggests that we get over ourselves, revealing what drives the decision…
If you’re trying to tackle a big project and not making as much progress as you’d like, the reason may simply be that you’re trying to do too much too soon. In his book, Do It Tomorrow, Mark Forster provides a series of fundamental productivity principles. Number three is “Little and Often,” his prescription for handling big projects or accomplishing big goals. Forster says it’s easier to get things done if you do small…
In a press release yesterday, Lawline announced a new content partnership with legal news network Law&Crime to provide attorneys and law firms with the tools they need to raise their media profiles.  This partnership will feature several brand-new programs exclusively for Lawline subscribers, including topics such as Crafting Your Social Media to Bring Attention to Your Firm’s Work, How to Hold an Effective Press Conference to Grow Your Law Firm Through the Media
This blog post was originally created and published by New Americans Campaign on their blog “From New Americans: Stories from across the Campaign.” Thank you to the New Americans Campaign for granting us permission to repost this piece.  The online platform Citizenshipworks was launched in 2011 to make applying for citizenship easier and more accessible. It was designed by three non-profits, Immigration Advocates Network, the Immigrant Legal Resource Center and Pro Bono Net, to…

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