law-firm-marketing-management

Do you remember when law firm phone and fax systems used to be incredibly costly? Between purchasing fax machines, phones, subscribing to a voicemail service, and paying the salary of a receptionist to answer and transfer calls, the costs added up quickly.  For many law firms, the cost of fax machines, phone systems, and maintenance constituted a sizable portion of their practice’s overhead. How times have changed! Small firm lawyers have more options than ever…
Aligning Legal Perspectives on a Global Scale June 14, 2019 I spoke with Aileen Schultz, a Toronto-based business strategist, the co-founder of the Global Legal Hackathon, and the founder and president of the World Legal Summit. We discussed the genesis of the World Legal Summit, its mission, and how it differs from other legal events and organizations.…
Law firms spend a significant amount of time and money attracting new clients. But one frequently overlooked step in the client intake process can significantly increase the rate at which clients retain you: lead tracking. Get a breakdown of the ways in which your staff can leverage technology to identify and capitalize on your most promising lead sources.…
  Are you preparing to interview a marketing resource – whether or internal or external (or making sure you have the right one)? These are the top 10 questions you should ask to make sure you’re dealing with someone with real legal marketing expertise. Questions to Ask 1. Ethics: Our marketing must comply with attorney advertising requirements. Can you tell me what Rule 7 [or Rule 1-400] says and how it could affect our firm’s…
The legal marketing landscape is always changing, and if you haven’t brushed up on it recently, you may be in for a lot of surprises. If you’re looking to start taking your marketing seriously, these are  5 surprising law firm marketing statistics and what they mean for your firm’s marketing. 1. Over 80% of prospective clients research firms online prior to engagement (for purely consumer practice areas, the number is over 92%) What this means…
  Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times you’ve searched for something and clicked on a link on the second page of Google’s search results. If you’re like most people, that number is close to 0. The first Google organic search result gets 32.5% of traffic share (SEJ) The first page of Google search results gets  91.5% of traffic share (SEJ) 51% of all…
  When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following: You may find that the majority of the first page of search results are paid results. If you’re only relying on SEO tactics and aren’t running paid search ads on Google as part of your law firm marketing plan, you probably don’t have a great chance of showing up…
 Law firms spend a significant amount of time and money attracting new clients, but many struggle to manage them beyond the initial touch point. Implementing a strong lead and intake process can help your firm convert more referrals into paying clients, grow monthly revenue, and lower the cost to acquire clients. In this webinar, MyCase Director of Product, Cathleen Swallow, shared the 5 most common causes of and solutions to lead tracking woes stunting…