Law Firm Marketing & Management

This promises to be quite a week in legal AI. Today’s post is the prelude to what I expect to be a deluge of news from ILTACON 2018. I’ll be traveling all day Tuesday, so getting a slow start on my ILTA coverage.   Early news from ILTACON via Artificial Lawyer: “Thomson Reuters has developed an application that creates ‘smart documents’ using Contract Express and the blockchain capabilities of Integra Ledger.” “….(T)the aim is…
Guest post from Cynthia McCollough, Digital Marketing Strategist, University of Michigan Law School Cyndy is senior-level marketing consultant with extensive experience at law firms and global technology organizations. Her achievements are primarily focused on implementing and managing strategic marketing environments that improve efficiencies, measure results, and drive new business. You can follow Cyndy on Twitter, where she tweets on the intersection of law and technology. Learn how to deliver a persuasive pitch that will…
Trust is the lifeblood of all relationship – business or personal.  It is the foundation of all mutually satisfying and sustainable long-term relationships. More than just a concept, it is also a feeling state – based on our experience of other’s behavior over time which is taken as evidence of their trustworthiness or not. “If you don’t have trust, you don’t have a meaningful relationship.” So how do we build and grow trust?  The following eight behaviours are…
Legal markets are chaotic.  For innovators, that chaos can be a pit or a ladder – depending on how quickly they can find a market to serve. We get it.  Legal innovation feels slow.  Very, very slow. Popular theories for the seemingly glacial pace of change include lawyer personalities, legacy compensation structures, or the lack of access to innovation capital.  In past posts, I’ve criticized over-reliance on narratives that hinge on “because lawyers”…
Networking is about establishing mutually beneficial relationships, not a contest to see how many business cards you can collect. And to secure those mutually beneficial relationships, you need to be strategic about the people you meet. Not everyone who crosses your path will necessarily qualify for that role. Here are some networking tips: Join the right groups: Don’t focus on legal groups or groups where a lot of attorneys gather (unless you get a lot…
Networking is about establishing mutually beneficial relationships, not a contest to see how many business cards you can collect. And to secure those mutually beneficial relationships, you need to be strategic about the people you meet. Not everyone who crosses your path will necessarily qualify for that role. Here are some networking tips: Join the right groups: Don’t focus on legal groups or groups where a lot of attorneys gather (unless you get a lot…
Networking is about establishing mutually beneficial relationships, not a contest to see how many business cards you can collect. And to secure those mutually beneficial relationships, you need to be strategic about the people you meet. Not everyone who crosses your path will necessarily qualify for that role. Here are some networking tips: Join the right groups: Don’t focus on legal groups or groups where a lot of attorneys gather (unless you get a lot…
Not only is it challenging to make it big in business, but it’s also tough to keep up with the emergence of the digital age. Before the digital age, larger firms had the opportunity to deploy more capital towards marketing which in return allowed for more success … While smaller firms lacked the depth to compete. Today, firms have universal access to creating a digital presence on the internet… but that doesn’t mean that every…