law-firm-marketing-management

If you’re reading this, odds are you’re shopping around for a long-term solution to simplify your law firm’s day-to-day — or at least entertaining the idea. That said, there’s a lot to consider when investing in software — features, cost, and support, to name a few — so to answer any of your preliminary questions surrounding MyCase, we’ve compiled a list of FAQs by attorneys and law firm staff. What is MyCase? MyCase is a…
I know. I know. You went to law school because you were told there would be no math. And, yet: here we are. You’re running your own law firm, and you’re faced with numbers every day. You know what that’s called: cold reality. You can’t wing it when it comes to law firm financials. In order to run a successful small law firm, you need to become a numbers guy, or gal. Your finances have…
The phrase “thought leadership” has been increasingly used to describe the active strategy of converting subject matter expertise into functional action plans for marketing and advertising. “Thought leadership” was originally used to describe market actors known for advancing influential ideas in their field, but the concept often left readers or recipients with a sense of, “interesting, but so what?” In recent years, and particularly in the legal industry, thought leadership has evolved into a full-fledged…
If you’re continually struggling to make money out of your law firm, you’re likely hard up against the very definition of insanity: you’re probably just hoping that doing the same things you’ve always done will increase your income. But, we all know that’s not going to happen. So, put the bedtime story down, and make this Summer the Summer that makes you more money in the Fall.  In this webinar, Jared D Correia Esq, Cathleen…
ILTACON Spotlight: The Value of Firm Intelligence Over Experience Management August 16, 2019 I spoke with Barry Solomon, the Executive Vice President at Foundation Software Group, the developer of a firm intelligence platform used by lawyers, knowledge management professionals, marketing and business development leaders, and an array of individuals responsible for the business and practice of law. We discussed the value of focusing on firm intelligence over experience management, why legal professionals are…
Law Practice as a Business? Yes, and Here’s Why. Why you must run your practice like a business. I consult with a vast number of attorneys on how to start a law practice. I don’t think I’ve ever once consulted or presented on this topic without at least some mention of the foundational principle that a law practice must run like a business to succeed. Regardless of your type of practice, even if it is…