As a lawyer, you know the importance of building trust with your clients. But have you ever considered how your branding plays a role in that trust? Imagine a potential client scrolling through LinkedIn, coming across your polished profile, then
Law Firm Marketing & Management
State Bar board to meet September 27 in Lubbock
The State Bar of Texas Board of Directors will meet at 8 a.m. on September 27 at the Overton Hotel & Conference Center in Lubbock. The meeting is open to the public and will be broadcast live on the State…
Is Your Law Firm Ready to Dominate Online? Self-Evaluation Checklist
10 Transformative Benefits of Domain Expertise… and the Problems it Solves
Understanding and navigating industry-specific challenges are essential for success in any business, including insurance. Brokers, agents, MGAs/TPAs and carriers must implement ways to harness deep domain expertise to optimize, transform and infuse technology into their operations in order to drive…
How to Market a Solo Law Firm
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing.
Let’s talk about marketing in particular. As a solo practice, you can’t…
Merry Neitlich: Mastering Legal Branding From Taglines to Revenue Generation
In this episode, Steve Fretzin and Merry Neitlich discuss:
- Challenges in legal marketing
- Importance of branding in law firms
- Evolving marketing techniques
- Integration of branding with business development
Key Takeaways:
- Lawyers often misunderstand branding as a tagline, but effective
…
331: 6 Sneaky Time-Wasters (and How to Fix Them)
Register for Dina’s latest Masterclass: 👉 Kick Procrastination to the Curb: Get the Follow-Through Formula to Keep You Motivated and Taking Action in Your Law Practice Work with Dina one-on-one. Sign up for a Strategy Session to get started: 👉…
Law Firm Financials with Ryan Kimler
In this episode, Alay and Ryan discuss:
- CFO versus accountant versus bookkeeper.
- Trust fund collection procedures and utilization.
- The importance of regular meetings on your law firm’s financials.
- Addressing new metrics and financial problems as you clear up the primary
…
Embracing Knowledge Management and Innovation in Legal
I spoke with Stephanie Goutos, the Lead Practice Innovation Attorney for the Employment & Labor Practice at Gunderson Dettmer, and Patrick DiDomenico, the founder of InspireKM Consulting and the Knowledge Management & Innovation for Legal Conference.…
LexBlog and the Open Legal Blog Archive Can Do More to Help Identify Niche Opportunities For Legal Blogging
Luxury Travel Magazine shared today what it thought were the best niches within which to start a blog.
Though some might question the relevance of blogging in a world dominated by social media and short-form content, the magazine explained that…