Law Firm Marketing

Microsoft 365 Business: Part 1 As a member of the Microsoft Partner Network, we will explain the benefits, tools, and solutions that Microsoft 365 Business offers. This will be a 3-part blog series to educate and provide support with Microsoft 365 Business. What is Microsoft 365 Business? Microsoft 365 Business is a “platform-as-a-service” (PaaS) hosted, maintained, secured, and backed up by Microsoft Corporation across geographically redundant data centers. It provides an entire ecosystem of…
I went to the dentist yesterday for a cleaning and exam but my dentist wasn’t there. He was on vacation in Hawaii. “Didn’t they tell you?” my hygienist asked. They (whoever that was) hadn’t, so no. And no exam. Strike one: Not telling patients you’ll be out of town and giving them the option to re-schedule. Strike two: I’d already paid for the exam, so now what? Go without it? Make another appointment and come…
Bottom line: In high-profile legal matters, attorneys and their clients must be strategic about when they engage the Court of Public Opinion. It is often said that in life, “timing is everything.” That saying applies with equal force to engaging the Court of Public Opinion. When attorneys engage the Court of Public Opinion in connection with a client’s legal dispute, they often focus on what they’re going to say and who they’re going to say…
This past May, I had the honor of speaking at the highly-regarded  Future is Now Conference  which is sponsored by the Illinois Supreme Court Commission on Professionalism. The conference talks were recently posted – and while I commend you to watch all of them (as well as the ones from previous years which I binge-watched in preparation for my own talk), today, I’ll summarize the key points of my talk, entitled Killing Solo Softly:…
ILTACON Spotlight: The Value of Firm Intelligence Over Experience Management August 16, 2019 I spoke with Barry Solomon, the Executive Vice President at Foundation Software Group, the developer of a firm intelligence platform used by lawyers, knowledge management professionals, marketing and business development leaders, and an array of individuals responsible for the business and practice of law. We discussed the value of focusing on firm intelligence over experience management, why legal professionals are…

Law Firm Marketing Blogs