Law Firm Marketing

In our discussions over the last few years about the future of the law firm, the one thing that has become abundantly clear is that for lawyers and firms to be successful, they will have to learn to collaborate effectively and efficiently. In her book, Heidi Gardner calls this “Smart Collaboration.” I had the chance to see Gardner present at the CLOC conference in February, and recently finished her book, and I can’t…
I add tags to all my notes and tasks and projects. They help me identify things and find things and organize everything into a workable system. I have action-related tags, contextual tags (for people and places, etc.), tags for each Area of Focus, e.g., Work, Personal, and reference tags. Each project has it’s own tag. I use @ and # and other symbols or numbers to group tags together, allowing me to nest tags under…
Sorting Time and Expense entries on a draft invoice has just become easier in TimeSolv. We explore the new changes in our Tip of the Week.  To start changing the order of entries,  click on the dollar amount of the draft invoice to revise it. You’ll then select either the Time or Expense tab to view the entries. Here you’ll see a new Sort Order column that allows you to assign numerical values to your…
Sorting Time and Expense entries on a draft invoice has just become easier in TimeSolv. We explore the new changes in our Tip of the Week.  To start changing the order of entries,  click on the dollar amount of the draft invoice to revise it. You’ll then select either the Time or Expense tab to view the entries. Here you’ll see a new Sort Order column that allows you to assign numerical values to your…
Lawyer and legal business consultant Mark Cohen observes that the legal profession is essentially a data wasteland in the digital era , ranking behind all other private industries in utilizing big data and its uptown cousin, artificial intelligence to make decisions and serve clients.  Still, both nature – and today’s clients – abhor a vacuum and more enterprising companies from outside legal are targeting the legal void. For example, the same day that Cohen’s article…
Why? Here are a few compelling reasons why video is critical to reaching your audience and growing your firm’s brand: According to Cisco, by 2021 over 80% of consumer internet traffic will be video. Adding video content to your website increases SEO rankings. It should come as no surprise that Google continues to favor video content in search results since its acquisition of YouTube. According to Comscore, adding a video to a website…
Why? Here are a few compelling reasons why video is critical to reaching your audience and growing your firm’s brand: According to Cisco, by 2021 over 80% of consumer internet traffic will be video. Adding video content to your website increases SEO rankings. It should come as no surprise that Google continues to favor video content in search results since its acquisition of YouTube. According to Comscore, adding a video to a website…

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