Law Firm Marketing

In today’s rainmaking recommendation post, coach and trainer, Jaimie Field is talking about a huge pet peeve of mine – a lack of follow up, and the impact it can have on your business development efforts. *** Way back in April 2014, I came across some sales statistics which floored me.  In Rainmaking Recommendation #95, I wrote about Following Up for Success.  There was a meme that was floating around that looked like this:…
I’ve written before about the wisdom of regularly examining your expenses and ruthlessly cutting them. All those $5 or $25 per month charges may seem insignificant but they add up. When you cut them, you not only reduce your overhead and increase your net income, you increase the overall value of your practice because one of the most important elements in the value of your practice is your cash flow. Cutting $20 per day off…
One of the most frequent excuses we hear for the glacial pace of innovation and problem-solving in the legal profession is that our ethical rules are too confining. Eric Cooperstein and Megan Zavieh propose to remove this last barrier and use this 4-part series to highlight the ethical rules that most desperately need updating. Excuses be damned, these changes would free lawyers to innovate, adapt, and‚ hopefully‚ bridge the gaping access-to-justice divide. This series focuses…
In this episode with Justie Nicol, we talk about her transition from a solo to small firm, KPIs, and her Harry Potter-style House Cup system. Justie Nicol Justie Nicol Justie a proud mom of one toddler, three #OfficeDogs, an #OfficeCat and an #OfficeHorse (it’s totally a thing), and in her “spare time” she owns and runs two companies: a commercial property management co. that has been in her family for almost 70 years, and a…
 I don’t know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great. Jim Collins   So many law firms — big and small — continue to struggle in this increasingly competitive marketplace.. This might lead you to believe that building an enduring firm is a…
Axiom Law, one of NewLaw’s pioneering companies, both internationally and in Asia, has announced a new private equity investment from Permira, a major investor in LegalZoom.  The new investment comes after a recent planned initial public offering (IPO) was cancelled. As Thomas Allen details in Legal Business, the investment amount is undisclosed, but the investment makes Permira Axiom Law’s majority owner. Permira’s secondary investment in LegalZoom last year totalled USD $500 Million.…

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