Law Firm Marketing

For filmmakers and creatives living in the Live Music Capital of the World, it may seem attractive to make a documentary about a band or a singer amid the music struggle. But experts on a recent South by Southwest panel warned that while music documentaries are surging in popularity and profitability, they are laden with complex legal issues. One of the first hurdles to address is whether the artist or subject of the film will…
Nobody wants to think about divorced or get divorced, but it happens.  If it happens to you, it’s really important that you get someone in your corner who can be an objective advocate for you.  A good Illinois divorce attorney will help you set goals, prioritize them and get you thinking not just about what you want now, but six months from now, five years from now and 20 years from now.  That could relate…
Last week, the New Jersey Supreme Court granted certification to hear an appeal of the Appellate Division’s ruling in Balducci v. Cige, Docket No. A-3068-16T2 (August 30, 2018) which voided an attorney’s hourly fee agreement with a client for a discrimination action because the lawyer failed to advise the client that other firms could handle these matters on a purely contingency basis. The court went on to rule that in future cases, lawyers must…
In this episode with Mike Lissner, we talk about the pending PACER lawsuit, monopolies in law, and what the Free Law Project is. We also talk with Mike about why open access to law matters to innovation and access to justice as well as a few ways that courts can help. Mike Lissner Michael Lissner is the executive director of Free Law Project, which he co-founded in 2013 as a non-profit dedicated to making…
Law firm succession planning represents an important component to law firm longevity.  The two forms of succession most often discussed-leadership and client relationship transfer-should be top of mind to any firm thinking about being an enduring institution.  While leadership succession can be a significant challenge, creating an effective client relationship transfer strategy is among the most complicated things to achieve. In client relationship transfer, it takes four different parties to make it work.  First and…
I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are…
I can’t wait to speak at the 2019 Legal Marketing Association Annual Conference on April 10 at 1:30pm in Atlanta on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals.” The conference is now less than three weeks away, and while I still have so much to do to prepare for my presentation, I get so energized at the idea of being around my peers and sharing ideas and takeaways with them. My co-presenter…
If we were guaranteed to get business every time we met someone new, we’d all be networking all the time, right? But instead, networking takes time, it takes finesse and relationship-building, and often, you’ll find yourself talking to someone who may not be giving your their business or they may not have business to give you. Two complaints about networking that I’ve heard frequently are “this person doesn’t benefit me” and “I haven’t gotten any…
This post originally appeared on attorneyatwork.com While on spring break in a small coastal town in Florida, I awoke early and took a stroll to the local pier, which extended out into the Gulf of Mexico. At the end of the pier was a fisherman who, despite the morning chill, was already working up a sweat. He had six lines in the water and was in constant motion, bouncing from rod to rod, re-baiting hooks…

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