Law Firm Marketing

We get a lot of calls about social security laws and benefits so we thought it would make sense to provide some information. The differences between Social Security Disability Insurance and Supplemental Security Income If you’ve suffered a severe injury or are suffering from an illness or disability that is keeping you from being able to work and earn a living, you may want to consider help. But, where does one start? Thankfully, The Social…
Even if you have been advertising on Facebook for some time, you may not realize that, like Google, Facebook algorithms change all the time and the strategy you set for your ad campaign yesterday may not work in the same way for you today. Here are 10 things about Facebook advertising you need to take into consideration when developing your social media marketing campaigns: Different devices call for different campaigns. Facebook’s ad platform offers ad…
The ILN is proud to announce our latest firm of the month, Lutgen & Associés, Luxembourg! The firm specialises in advice and litigation services in civil and commercial law, criminal business law, international mutual assistance, anti-money laundering regulations, banking law, administrative law and urban planning, and employment law.…
Most of what you do in your practice is routine. You’ve seen it before, done it before, and you know what to do. If you’re not sure, you know how to find out.  And yet, there are times when you don’t.  You are presented with a new (and difficult) issue. A case of first impression (and a lot at stake). A big decision and nary a clue about which way to go.  When this happens,…
I still know a number of you who are not setting goals. I am hopeful that if you read what scientists have written, it might give you an idea of why setting goals is important and how to do it. Edwin A. Locke and Gary P. Latham, both professors, have summarized 35 years of empirical research on goal-setting theory in a professional paper titled: Building a Practically Useful Theory of Goal Setting and Task Motivation
I’m planning a new course. Writing notes,  clipping articles, jotting down a list of questions that need to be answered. It looks good. But what I’ve envisioned looks like it’s going to take months to complete and I don’t want that. I want to get this out into the world in a few weeks.  Over the weekend, I watched a video by a prolific course creator who explained how he produces a two-hour course in six…
  1/15/19 UPDATE: This event will be live streamed. Register for the webcast here. Registration is underway for the free CLE “Updates for Solo Practitioners and Small Firms.” The CLE features updates and current issues facing general practitioners. It will include updates on criminal law, law practice management, family law, business succession planning, and State Bar of Texas happenings. The CLE will run from 2 to 4:30 p.m. Wednesday, January 16 at the Texas Law…
In just two weeks, Legalweek 2019 will kickoff in NYC with all-day workshops on Artificial Intelligence and Blockchain. I wish I could attend those, but I’ll be participating in the Competitive Intelligence Workshop down the hall. Check out this post by Mark Dibble of HighQ: How to Unlock a Firm’s Data Potential. Drawing on Andrew Baker of HBR Consulting’s idea of “Dark Data“, he does a good job of illustrating how firms miss many opportunities to leverage the…
I just saw an infographic depicting “America’s Most & Least Trusted Professions”. Lawyers ranked near the bottom, just above business executives, car salespeople, and swamp-creatures, aka, members of Congress. I’ve noted before that lawyers are an easy target. We do everyone’s dirty work and tend to make a lot of enemies, after all. And who doesn’t like a good lawyer joke? But that doesn’t mean we should accept the world’s collective opprobrium. Neither should we…