Law Firm Marketing

My wife and I went to a specialty market the other day to pick up something she needed for dinner. We passed a table with a bowl of tortilla chips and samples of six or seven different types of dips. I tasted several dips and they were amazing. We bought two, along with a big bag of chips. Which prompts me to prompt you to give your prospective clients more than one choice. Because if…
Lawline Profiles were designed to help attorneys establish a stronger online presence, build their brand, and connect them with potential clients (and even colleagues!). Hundreds of Lawline attorneys have already created their Lawline Profile, so we are highlighting some of the standouts!  Read on for our first three Lawline Profile Highlights.         Brian Dettman: Brian Dettman is a personal injury attorney admitted to practice in both Florida and Kentucky. Based in Louisville, Brian highlights himself…
With the growing mobility of legal practice, an increasing number of attorneys are recognizing the value that virtual paralegals can bring to their legal practices. As a virtual paralegal, you provide extremely valuable services to your attorney clients. You may perform case-related tasks, while also handling the extremely important task of client invoicing. If this accurately describes your job duties, you need tips and resources that help you adequately perform and provide your attorneys with…
In this episode with Reshma Saujani, founder of Girls Who Code and author of Brave, Not Perfect, we talk about the importance of reframing the messages society delivers to girls and women. Reshma Saujani Reshma Saujani Reshma Saujani is the Founder and CEO of Girls Who Code, the international nonprofit organization working to close the gender gap in technology while teaching girls confidence and bravery through coding. She is the author of the international bestseller…
Question:  Our firm is a second generation insurance defense firm in Bakersfield, California. We have fourteen lawyers, nine of which are partners. While all of the partners are great trial lawyers, work hard, and bill the required lawyers none of our partners are good at business development, leadership, or management. Our business comes from the client that we inherited. Any thoughts would be appreciated. Response:  Successful law firms need at least a few star partners…
As the sun sets on another productive summer, it’s time to pull on a sweater and get excited for what’s in store for fall. This month—because it’s true that what’s good can always get better—the focus is on enriching the features that you told us are most important to you. From simplifying your billing (while also improving your client experience) with Outstanding Balances, to time-saving document-upload notifications in Clio Connect, we’ve got key improvements…
In my role as a risk manager, I’ve heard all kinds of crazy comments from lawyers over the years.  For example, during a CLE event with ethics counsel sitting next to me on a speaker’s panel, two lawyer attendees tried to convince others in attendance that the panel’s position on conflict of interest resolution was clearly wrong.  In short, they boldly declared there is no such thing as a nonconsentable conflict.  All it takes is…

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