Law Firm Marketing

While law firm change is scary, in today’s evolving legal services market the absence of change may be scarier.  Law firm leaders don’t need to read expert’s opinions about the quickly moving marketplace, they see it close-up as competitors proliferate and competition intensifies.  Simply standing still by relying on tried and true practices is not an effective response.  More is required to transform your law firm for a better future. Too often the press of…
Marketing isn’t about you. Oh, you’re an important part of it, just not the only part. You have a partner, a prospective client, the person you’re courting, and you can’t ignore them. Just like you can’t ignore your partner on the dance floor. You lead, of course, because it’s your dance. But you can’t make your partner do anything they don’t want to do. Dancing has rules. You don’t walk up to someone and start…
Lawline Profiles were designed to help attorneys build their online brand and connect them with their colleagues as well as potential clients. Now, hundreds of Lawline attorneys have already created their Lawline Profile, and it’s a good thing they did; over half of all contacts from Lawline Profiles are from people looking for legal services or legal advice, giving those Lawline subscribers an edge when clients are searching for legal services.  Check out our three…
I practiced law for 11 years before joining Ballard Spahr’s Client Value and Innovation Team as a Legal Solutions Developer. During that time, my “document automation” process was the same as that of many other attorneys. I opened a “template” from a document management system with blanks scattered throughout boilerplate language or I filled in new information in a document from a prior case. There was nothing automatic about this process, aside from the repeated…
One of the more difficult challenges of running a law firm is balancing the time spent supporting clients, managing potential new clients, and getting your work done. Many times, a visitor will come to your website and leave almost as soon as they arrived because reaching out felt overwhelming or they weren’t immediately able to find what they were looking for. Smith.ai’s new live chat changes that. You’ll be able to have live chat at…
Lawyers in the Lawyerist Insider and Lawyerist Lab communities know that good communication is essential to establishing trust, which is the foundation of any successful attorney-client relationship. But no matter how well you explain your services to your client during your intake and initial consultation, there is only so much your clients can absorb during that initial meeting. A good new client welcome kit can help build trust with new clients by providing them with…

Law Firm Marketing Blogs