It’s a common, but astoundingly true concept: the legal industry is, in most cases, painfully slow in adapting to technology. That’s changed a bit recently, as we’ve seen a boon in the number of companies—and people—aimed at pushing the world
Almost anyone will tell you: being able to talk to someone face to face provides an entirely different experience than speaking to them over the phone. But while face-to-face meetings can take some to set up, Skype provides the perfect
As Sam Glover harped on both before and at the conference, blogging isn’t about direct marketing, it’s about building a level of trust and a network of relationships. Karen Koehler followed that up during her talk at Lawyernomics with
San Luis Obispo attorney Bill Ausman walked away from Lawyernomics 2013 with a wealth of knowledge on how to better connect with his clients and general consumers of legal services, but don’t ask him to share what he learned. Ausman—owner
While the site may make the average person think of restaurant reviews first, it’s important to note that Yelp.com covers much, much more than that. And that includes the professional services industry (of which legal is part of), which sees
For a long time, you had to play Google’s game. You’d build links through national networks of links, focus specifically on keywords and apply whatever other “tricks” you could. But nowadays, Google is more than ever looking to reward true
As the CEO and founder of Avvo, Mark Britton is well-acquainted with the ways in which lawyers and law firms engage in marketing. In his interview with LXBN TV, Britton discussed the differences between inbound and outbound marketing, and
It’s no secret: print is just about dead, and tablets are on the rise. The transition, which has been years in the making, has increased exponential in pace over the past half-decade. So while numerous companies have jumped to accomdate
Lawyers best work comes from referrals and word-of-mouth reputation. It’s always been that way, and the advent of social media hasn’t changed that. But while social media hasn’t change the source of good work, it has greatly increased the number
Speaking on a subject we actually had a chance to speak to him about, Lawyerist Editor in Chief Sam Glover shares his thoughts on what makes a good blog, what makes a bad blog and what lawyers should focus on