Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19.   The first step is to understand the inherent value of the intellectual assets that comprise your brand. Brand assets defined.   Brand assets consist of a healthcare organization’s creative output, each component of which holds economic value.  Just like real estate, automobiles, jewelry, or other forms of tangible property, healthcare brands are valued assets as well.  Specifically, healthcare brands are categorized as intangible assets. …