I had little idea of what the practice of law was all about when I started law school. No one in my family was a lawyer. I had never stepped foot in a law firm. Most of my impressions were
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Four Ways to Use LinkedIn to Become a Thought Leader
Thought leadership content is what sells a lawyer when she’s not there to sell herself. Without a robust digital footprint, a lawyer will be virtually invisible to the increasingly large pool of prospects who rely on Google and social media…
You Don’t Need to be on More than One Social Media Platform
You don’t need to do all forms of marketing. You don’t need to be on all platforms. In fact, the more you diversify your approach to marketing, the less effective your marketing may be.More is not better.The argument for being…
How to Create LinkedIn Content That Resonates With Your Audience
A great deal of LinkedIn content shared by lawyers is self-focused as opposed to audience-focused. Therein lies an opportunity.I graduated from law school as a competent writer, but I had a lot to learn. I still do.Upon starting my career,…
The Good Content Samaritan
Generosity of Ideas Is Its Own Reward…AlmostOne of my most successful posts on LinkedIn was something I never even posted.Guess I’d better explain…We’ve been talking a lot lately about the mark of a true thought leader is a willingness to…
Workshop Replay: Learn How to Write High-Engagement Posts on LinkedIn
Jay Harrington and Tom Nixon recently hosted a workshop titled “Learn How to Write High-Engagement LinkedIn Posts” during which they discussed how to plan and write posts for LinkedIn that generate results.From topics to format to structure, watch as Jay…
10 Things Lawyers Should Stop Doing
Most of us started out the year … the month … the week, with great intentions to focus on our goals and stick to the habits we know boost lawyer productivity. And then we got smacked in the face by…
Complimentary Webinar: How to Write High-Engagement Posts on LinkedIn
If you’ve ever experienced it, you know it can be something of a rush. If you’ve never enjoyed the experience, you wonder what you’re doing wrong.We’re talking about the occasional LinkedIn post that goes something close to “viral.” Tons of…
Set Priorities. Build a Practice. Gain Autonomy.
Numerous studies show that autonomy is the number one predictor of happiness and satisfaction in life and in work.To be autonomous is to gain more control over your circumstances, your decisions and your time.There are a number of ways to…
How to Sell Legal Services Without Selling
As a lawyer, there’s only so much time to spend on marketing and business development, so you have to use it wisely.So, how should you spend your limited time in order to achieve the most success?Charlie Munger, a lawyer who…