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SMS follow ups can help you increase customer engagement, reinvigorating their interest in your brand. But if you haven’t revisited or revamped your SMS customer engagement content in a while, there’s a good chance that your follow up response rates aren’t as high as you’d like.  What Is SMS Customer Engagement Content?  Before you revamp your content, let’s revisit a foundational question. What does it mean to engage customers through business text messaging?  In essence,…
You probably have a favorite customer feedback tool. Whether it helps you send CSAT or NPS surveys (or both), it provides the exact data your team needs to improve your business operations. But too often, customers don’t take the time to complete surveys. Enter SMS survey support.  SMS survey support is effective—and efficient. With help from a tool like Zapier, your team can set up automations that send opted-in customers business text messages throughout the…
Conversational customer engagement is the newest strategy on the block—and its popularity is growing fast. By encouraging person-to-person chats between customers and your brand, you can personalize the customer experience and build strong, lasting relationships.  Business text messaging is the perfect channel for conversational customer engagement activities. It can help you engage your customers in a conversation. Your team can use it to send order follow-ups, feedback requests, expert advice, and other interactive content. It’s…
Omnichannel messaging channels—like Apple Business Chat, Google’s Business Messages, Facebook Messenger, and WhatsApp—are making it easier than ever for you to connect with leads and customers.  With help from a business texting solution, you can even receive messages from all omnichannel providers in a single shared inbox. You can quickly access all customer requests and queries in a centralized location.  But what’s the difference between these channels? How can you use them to…
While your business should focus on SMS customer service and conversational customer engagement efforts, it won’t do to forget about marketing outreach. But what should your strategy be? Should you stick with traditional SMS marketing tactics? Or try a new tactic, like conversational marketing? Conversational marketing is a powerful tool that works especially well with business text messaging. Let’s explore what exactly SMS marketing and conversational marketing are—and why one strategy is so much more…
Google comes out with game-changing online tools each year. The tech giant also revamps and improves many of its popular apps. These fast-paced changes can be confusing—even for businesses that are well-acquainted with Google’s products. Take Google’s Business Messages and Google My Business.  Google My Business was released in 2014. Since Google’s Business Messages was released in 2020, plenty of companies are wondering: what’s the difference between the two tools? Does every company need both?…
Chatbots are an important aspect of your website. Leads and customers expect to be able to click on a small chatbot widget and instantly get assistance. Chatbots have some downsides—for example, customers often can’t return to conversations they’ve left, and they can be cumbersome for handling complex questions. But, overall, it’s an important channel to maintain on your website. So how does it fit into your conversational customer engagement strategy?  Let’s dive in.  What is…
Business text messaging strategy is constantly evolving. As consumers’ needs change, so do the way teams text leads and customers. Lately, two strategies have risen to the forefront: conversational customer engagement and conversational marketing. If you’re encountering these two strategies for the first time, they may sound identical. It’s true that they have many similarities. But they also have their own particular definitions and use cases.  Let’s dive in. What Is Conversational Customer Engagement? Conversational…
Traditional sales and customer service still have their place in the business world, but consumers are starting to look for other options. They’re interested in transparency, authenticity, and, more than ever, personal relationships with brands. That’s one reason why conversational customer engagement has taken off so quickly.  Defining Conversational Customer Engagement There’s a good chance you may not know what conversational customer engagement is. It’s a new strategy that specifically responds to modern customers’ demand…
As a technology company, you’ve probably got the basics of business SMS down. You know that you need to get a written opt-in from customers before texting them. You may already use the powerful efficiency tools, like lists and private comments. There’s a good chance you’ve integrated your business SMS platform with your CRM. You’ve probably worked out efficient technology company SMS workflows, too. But have you automated these workflows yet? With advanced business SMS…