Heymarket

Heymarket Blogs

Latest from Heymarket

If customers can message you through their favorite channels, they’re more likely to do so—especially if you’re responsive no matter which channel they choose. But how can you answer customers as quickly as possible? Automated replies.  Use Cases for Automated Replies After-hours and during-hours replies help reassure leads and customers that your team will process their requests, even if it might take a few minutes (or hours). You can also create auto replies to frequently…
Business SMS empowers you to resolve customer queries quickly with help from efficiency tools, automations, and integrations. It’s great for customers, too. They can take care of tasks faster than before, and through a channel they actually enjoy using. But what if customers aren’t taking advantage of your business SMS services? That’s where SMS list building comes in.  It can be hard to encourage customers to sign up for your business SMS services. You can…
Business text messaging is a powerful customer engagement tool. It’s easy for your customers to text in, and you can respond quickly with help from an enterprise-grade platform. Plus, when you send outreach content, customers are likely to read it and respond. (After all, texts have a 98% open rate and 8x the response rate of emails.) Ultimately, business text messaging can help you increase engagement.  If you’re just adopting business text messaging for…
Spring is the perfect time to warm up cold leads and distant customers. But how can you re-engage all of these contacts with a personal touch? Just use SMS templates to send personalized mass texts.  What Are SMS Templates?  SMS templates are reusable texts. You can write a message, leaving room for custom fields. When you press “send,” your business SMS platform will insert each contact’s individual information into their text before sending it.…
Conversational customer engagement centers around person-to-person interactions through messaging channels. But should you be using certain messaging channels? Should you be avoiding others?  As a general rule, try to offer customers as many entry points as possible. That way, customers are more likely to be able to reach out through their favorite channels. You can integrate each of these channels with your business text messaging platform so you can manage all messages from a single…
Conversational customer engagement is a messaging-based strategy usually conducted through a business SMS platform. It focuses on person-to-person, customer-centric chats with an authentic touch. Ultimately, it helps build strong customer relationships and encourages long-term loyalty.  But there are multiple business SMS platforms on the market. How do you pick one that will complement such a specific and powerful strategy?  Read on to find out.  Look for Person-to-Person Messaging Capabilities First and foremost, you need a…
An automated text message can save you time—and help your business provide better customer service. You can create one for a during-hours response, after-hours response, and more.  Setting up an automated text message is a simple process. First, create an SMS template within your business text messaging platform. Then, create the conditions of your automation. Your platform will automatically send your text whenever it recognizes the designated trigger. While the automated text setup process is…
There’s a good chance you’ve got a company brand voice guide. But do you have one specifically for your business text messaging services?  Texting is so new to businesses that your company’s style guide probably doesn’t even mention it. But it’s fundamentally different from other business communication channels, and while you and your team members are probably comfortable using it personally, using it in the business world is an entirely different ball game. A business…
If the COVID-19 pandemic proved anything in the business world, it’s that remote teams are just as productive as in-person teams. That being said, it’s a little harder to stay connected with your employees when they’re spread across a city—or the world. Enter business text messaging.  Business SMS is a convenient way to connect with your team for timely tasks and information. All of your employees have access to a native SMS app, and there’s…
Eighty-nine percent of consumers say they’d like to use business text messaging to get in touch with their favorite brands. In other words, there’s a good chance your customers want to text you. But you don’t want your team to use their personal phones to connect with customers. Using personal phones for work can cause problems with data security and collection, professionalism, and work/life balance. Here’s how. Personal Phones Don’t Offer Data Security Your team…