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Maintaining a positive reputation as a lawyer now is an absolute business necessity because it will mean the difference between success and failure. You simply cannot do well if your reputation is in tatters. But how can you do to improve your reputation and maintain it? I will tell you what worked for me and why I know now, that without it my practice would not be doing as well as it does. 6 Moves…
As a lawyer, you should really make creating a law firm website for your top priority. This is because a website lends credibility to your practice and lets leads know that you are serious and also ready for their business. Your most powerful and effective marketing tool is a well-maintained website. What are the Elements of a Great Law Firm Website? Your goals for effective law firm marketing must include having an updated law firm…
Content marketing has proven to be extremely effective marketing tools. Whether you call it content marketing or blogging for lawyers, the result can be dazzling if done correctly. Tips on how to implement content marketing for your law firm. Lawyers can find it challenging to create engaging and inspiring content that adheres to SEO guidelines and encourages potential clients to hire them.  As a lawyer who has used content marketing and correct SEO, I can…
There are many ways to improve the Instagram account of your law firm, and one of those ways is to focus on being fun yet remaining professional. Here are 10 specific tips to improve your law firm’s Instagram game to consider. 1. Write Captions That Are Compelling The caption is a big part of what keeps someone engaged with what you’re posting. You don’t have to sensationalize headlines, but you do want to make sure…
Do you need some tips on virtual meetings and closing for lawyers? “Virtual is the New Law Firm Reality,” according to a recent article from the American Bar Association.  The ABA even put out a series of videos on how to meet prospective clients virtually. It seems that COVID-19 is here to stay for the immediate future. Here are some of the question you may be asking right now about doing business in…
Law firm video marketing is fast becoming a critical part of digital marketing strategies for lawyers. Some 73% of clients look for video content on social media that is entertaining. You can explain services and procedures with short videos. Also, you can feature quick how-to content in a video format. Instead of offering an elaborate explanation, offer a quick tidbit of information and invite them in for a consultation. Here are 10 ways to use…
Some of the most successful attorneys have a large number of positive reviews from happy clients. How did they get them, and, more importantly, can your law firm do the same? With the right techniques, it’s possible to start building up a larger number of reviews from satisfied clients. Then your firm and the attorneys in it can showcase the number of positive, happy clients and use those recommendations to attract additional clients. Happy Clients…
Law firms are continuously competing with one another to bring in new business. One of the most effective methods available for bringing in new business is content marketing. In fact, in today’s competitive market, your law firm cannot hope to maximize its profitability without a solid content marketing campaign.  What Is Content Marketing? Content marketing is an effective online marketing strategy that involves the creation and distribution of relevant, useful content. In the case of…
If you’re looking to grow the revenue in your law firm, you’ve got three choices:  bring on more cases, bring on more lawyers, or become more efficient. A nicely-thought-out law firm marketing funnel becomes an absolute necessity if you are to grow in a more efficient and evergreen manner. More than half of all clients will shop around and talk to more than one attorney to find the right fit – even if they have…
As a professional, you face many challenges in how to answer incoming calls from prospects. Because you are often too busy to micromanage incoming calls yourself. It is counter-intuitive not to develop a pre-set script, to ensure good phone answering etiquette. Most professionals assume that good phone answering practices are below their own pay grade, but they also fail to train those who answer the incoming calls. Why spend all this time, effort and money…