Law Office Of David J. Vigna

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(post 4 of 4) So now you have your brand, your sense of what you deliver and who you want to serve, and the central message you want to deliver each time you reach out with relevant, useful content. Use the platform you created to review and revise your website so that your core message comes through consistently.  And do the same with your LinkedIn profile. We know how important it is to show up…
“Every battle is won or lost before it’s fought.” ~Sun Tsu, The Art Of War Get Your Firm on a Platform A platform for your firm messaging In an earlier post What Brand is your Law Firm? I promised to show the elements of a messaging template, and my last post Why I Became a Lawyer And Why I’m Writing About Marketing introduced the concept of a platform and how it might be used by a…
(post 2 of 4) I hope you’re intrigued, if not yet convinced, that a central messaging platform will help you to advance your message and your business.  And I hope you see that while it will take some work at the beginning, once you have your platform in place it will make your marketing and messaging efforts easier. In fact, it will actually make it enjoyable.  Even if you don’t like to write and decide…
~an introduction to a four-part series on brand messaging for lawyers~ Lawyer Hero I decided to try to become a lawyer more than forty years ago, while I was attending community college.   I say “try” because I had no idea whether I could do it.   I didn’t know a single lawyer.  Never talked to one face to face.  And no one in my family (except my future brother in law), or my circle of friends for that…
Does your law firm message have a brand supported by one big idea? Or two? Or several? Or…none? Whether boutique, generalist or multi-niche, your firm has a brand. Whether you are aware of it or not, everything you write, do and say conveys a marketing message. That message is your brand. A Brand Prequalifies Clients If it’s crystal clear, and conveys one big idea, you will be known and remembered. If it’s not, you’ll fall into…
Efficiency for today’s corporate legal departments has moved from “nice to have” to “essential.” In fact, failing in this critical area will have a profound impact on the company bottom line, and perhaps life threatening to the department. Legal departments are growing in workload, but not necessarily in resources to handle the additional work. The growth resulted from several factors, including the economic issues flowing from the 2007 collapse, the rapid advances in technology and…
Sometimes life and leadership lessons come not from elite schools or expensive seminars, but from right around the corner. I’ve been a practicing lawyer for more than three decades, and have enjoyed some degree of success. I’ve handled multi million dollar transactions and tried cases through my state’s Supreme Court, and through the federal appeals process to the level just below the United States Supreme Court. And I was lead counsel on published decisions concerning…
The consensus is in: Yes, it will. And Watson’s progeny, Ross the Robolawyer will push them out the door.                                    No, it will not. And business will be better than ever. What is Artificial Intelligence? A pretty good definition of artificial intelligence (AI) is provided by Wikipedia, as “intelligence exhibited by machines.” Its impact so far on the delivery…
What’s with the gratuitous lawyer slams Mark Cuban hands out on occasion? I get that some people consider lawyers deal killers or meddling middlemen (and sometimes they are!), but of all people, you would think Cuban would be thanking his lucky stars that lawyers were there to defend him when the feds brought SEC charges against him several years ago. I don’t know any of his attorneys, but I know they labored mightily against a powerful…