Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role
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How to Motivate Yourself to Change Your Behavior: Tali Sharot
Over the years I have written about change hundreds of times—in this and other blogs, articles, speeches and not to mention 1000’s of hours I talk with my clients about change. As humans, we seem to be programmed to resist
Turn More Consultations into Happy Clients with This Simple Mindset Switch
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a
Live With Purpose: How to Find Your ‘North Star’
This article originally appeared on Forbes.com.
Most people, in my experience, don’t take the time to think about what fuels them, what guides them and what they were put on this planet to achieve. Life has a way of keeping
Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call.
“Hello!” said the person on the other end
Are You Committed Or Are You Just Interested?
This article originally appeared on Forbes.com.
Management expert Ken Blanchard is credited with saying, “There’s a difference between interest and commitment. When you’re interested in something, you do it only when it’s convenient. When you’re committed to something, you accept
Is Your Website Losing Clients? 3 Reasons to Update Your Firm’s Site Today
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process?
The Game-Changing Marketing Solution No One Else Knows About: Meet the Content Loop™
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital
Humans vs. Robots: The Content Battle (and Our 2nd Law of Content Marketing)
Would you make an emotional love confession to your toothbrush? Would you tell your favorite joke to a glass of water? If you answered “no” twice, take a minute to think about why those answers were so easy, and yet
Change. What Will You do—Resist or Embrace?
Change is uncomfortable, and most often, it will happen with or without your participation. Will you embrace it, or will you resist it? Could it be an opportunity for growth? Consider for a moment—What if it is an opportunity for