Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it?
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Ten Opportunities to Improve Your Law Firm Marketing: Practical strategies you can use to grow your practice.
From the Archives
Your marketing strategy is the key to growing your law firm. If your marketing strategy is stale (or non-existent) you’re not going to fuel the growth you’re hoping for. On the other hand, an effective marketing strategy
Do You Want a Better Mood, Better Energy, a Better Memory and Better Focus?
I bet you read the headline and said—” yah, yah, yah, it sounds like a late-night infomercial.” Well, it’s not an infomercial, it is true you can have a better mood, energy, memory, and focus! Watch Wendy Suzuki’s TED Talk
Optimize Your List to Target the Right Leads the First Time!
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list —
Having a Hard Time Staying Focused on Your 2021 Goals? Learn from Shondra Rhimes
It’s now well into February. Have you lost your enthusiasm for your goals and vision for 2021? Here’s a little inspiration from Shondra Rhimes who is one of the most successful television producers, screenwriters, and authors.
Do you feel luck
Content Makes All Marketing Work Better—Because ‘Content Is King’!
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar?
If not, you’re
Be Happy By Choice: A Look at Mark Eiglarsh’s Book
Create Helpful Blog Posts Effortlessly by Using the ‘One-Tip Method’
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in
Don’t Let Perfectionism Keep You From Taking Action This Year
This article originally appeared in Forbes.com.
Perfectionism can be a double-edged sword. On the one hand, perfectionism means that you have high standards and expect the best from those around you. On the other hand, perfectionism can be paralyzing.
In
How to Create Core Values for Your Law Firm That Matter
Here at Spotlight Branding, we use the phrase “right person, right seat” when talking about hiring. That means getting the perfect person in the company’s correct role, whether it’s sales, billing, or HR. Whenever we hire, we ask ourselves, “Does