
It’s easy to start thinking of trademarks as instruments to profit off of, or to be used in legal battles as either shield or cudgel, but it’s occasionally worth remembering their more basic functions and how those serve businesses in
In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.
So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.
Our values: We are Geese. We are Bees. We are Wolves.