Content Pilot has released their 2016 Global 50 Website ranking and report, updating their foundational best practices for law firm web site design.  To download the free report, go here: http://www.contentpilot.net/Subscribe Morgan Lewis was the only firm to score an “Excellent” rating of 85.4%.   The report takes a global look at law firm websites, including how well their content communicates their brand on an international scale, translations available, and usability.  The report is a…

Great advice here on developing “pitches” vs. custom proposals. Clients don’t like to be “pitched”.  Nobody does. Instead, focus your time and energy on understanding their needs and preferences, and develop a custom proposal that offers valuable help.  Read Tim Corcoran’s blog post here.…

The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on your radar, starting now. 1. Data-driven business development. At the 2016 Legal Marketing Association Technology Conference, JD Supra’s Adrian Lurssen demonstrated how they are using readership data to help law firms identify highly engaged prospects and pursue them with a…