Social media is a valuable tool for promoting your business, learning new information, and observing other people’s content. Twitter, specifically, is a an excellent means for curating important content and meeting other influential people. LexBlog CEO Kevin O’Keefe says that Twitter should be used as a “listening tool,” and one of the best ways to do so is to utilize Twitter lists.
What is a Twitter list?
Twitter lists allow you to put together a…
There’s something fundamentally exciting about hitting Publish on a new blog post. The same rush that a lot of people get when posting a picture to Instagram or a Tweeting a funny piece of commentary is coupled with a new sense of pride and a more nuanced anticipation of others’ reactions. So, how do you make sure as many people see your post as possible?
Catch the Eye
When you’re sharing your post on most…
For lawyers, writing legal briefs, memoranda, and motions may be second nature at this point. Blog posts, on the other hand, can seem like a daunting new area of writing if you’re not sure where to begin.
Luckily, LexBlog’s successful bloggers have all but mastered writing a solid blog post and have an abundance of valuable advice to give on the topic. They’ve joined us on various episodes of This Week in Legal Blogging with…
As the year winds down, many in the legal industry are busy trying to tie up all of their administrative loose ends. Between work and the bustle of the unprecedented but still busy holiday season, brainstorming for your blog may have been put on the back burner.
If you’re looking for an easy topic for your next blog post, you can’t go wrong with a classic Year in Review. It’s a pretty common annual staple…
At Clio Con (Clio’s Cloud Nine annual conference) a couple weeks ago, Seth Godin advised lawyers that they should be seeking the minimum viable audience in their business development efforts.
Godin has made blogging a lynchpin in growing his name and reputation as a speaker and author. His almost twenty years of blogging on Seth’s Blog, a blog publication, separate and apart from his website, has made him a household name in the marketing…
Developing legal business through publishing is in large part about developing relationships.
The content is merely the currency of the engagement that builds and nurtures relationships. The content enables you to engage someone.
Maybe it’s the networking you do with someone who likes or networks with content, yours or someone else’s, that you share on LinkedIn.
Maybe it’s meeting someone whose article you shared on Twitter.
Maybe it’s the discussion that ensues from your emailing…
Before talking with a larger law firm this morning, I made a few notes on what I’d be thinking about what starting a first blog. I thought I’d share them with you.
One, Pick a winner. It’s not time to launch a blog for group of lawyers for the heck of it, because they just want to blog or because they just saw a blog in a competing law firm and thought they should have…
Getting the influencers to write about you and your newly launched law blog is usually overlooked by lawyers and legal marketing professionals.
Ironically, as I explained to a couple law firms this last week, it needn’t be hard to get the influencers to do so.
Influencers are those people who influence your audience of clients, prospective clients, referral sources and association leaders when it comes to taking notice of you, your blog and your credibility.…
There was a time when everyone knew, and agreed, a law blog was an independent publication that did not belong inside a law firm’s website. It was common sense.
Today, many misguided law firms are placing law blogs inside a website under a news/publications/resources section, just as they began publishing articles, information, and press releases on websites almost 20 years ago. Smaller firms and solos have a tab on their website labeled “blog,” often offering…
Group vs. Individual Blog
Good morning from Seattle. Good afternoon, to the rest of the country. I have a foggy day here before the sun is going to clear things up later this afternoon. It’s still pretty quiet on the streets of Seattle. I was out running earlier this morning. A few more cars are out, but it’s definitely a very quiet place while the stay at home order remains in place very clearly here…