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A lot of people think of blogging as nothing but a marketing tool. We disagree, and evidently, so does William Silverman. Silverman is the Partner leading Proskauer Rose‘s pro bono practice and serves as co-editor in chief of Proskauer For Good, the firm’s corporate social responsibility and pro bono blog. A few weeks ago, he joined Bob Ambrogi on This Week in Legal Blogging to talk about the positive results of blogging for…
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After the initial burst of inspiration that churns out blog post after blog post, it gets harder to keep coming up with ideas. This should be expected and is nothing to worry about—but if you’re finding yourself constantly wondering what your next post is going to be about, we’ve got you covered. While there are a variety of avenues you can go down to find that next timely idea (think Twitter, Google, any news source),…
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Big news in the world of social media! Twitter has updated its single image size settings so that any photograph with a 2:1 or 3:4 size ratio can now be viewed without truncation; in other words, you don’t have to click on the picture to see the whole thing. People are already taking advantage of the change by posting everything from stunning natural scenery to city skylines, as seen here. Why did it happen?…
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There’s a reason blogging is so prevalent in the legal realm compared to other professional services fields. It’s just that writing has always been a big part of both being and becoming a lawyer. From law reviews to briefs to formal complaints, there’s all kinds lawyering that takes place via the written word. Of course though, every medium warrants a different style of writing—but sometimes relics of one might sneak over to another. Like a…
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When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing and toward connection and reputation building. Who you connect with, be it a colleague or client, should be your desired outcome. Your goals should be specific, measurable, realistic, and time-based. Specific: Avoid fuzzy, unclear words like “Improve my online performance.” Measurable: Numbers and data give…
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Both new and experienced bloggers need ideas for fresh content. This article lists ideas for generating new posts: comment on recent news, repurposing your content, conferences and meetups, personal and evergreen content, and other prompts. Respond to current news through your blog. Don’t include a detailed recap of the news. Instead, link to the original source and provide your own summary. Then, add your commentary. You can share your ideas on a recent case and…
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It used to be you just added a .com to what you did as a lawyer and you had a domain name for your blog. But with four new law blogs coming online each day, that’s easier said than done these days. Not to worry. Doug Shuman, Senior Vice President of Customer Marketing at Register.com, offers a few tips at the Small Business Advice Blog on picking a domain name in times of increasing scarcity.…
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A law blogger publishes an awful lot of content. They put in a lot of time. But is anyone listening? Is the insight you’re sharing helpful? Until someone walks up to you at a conference and says they really liked a post of yours, often a post from a while ago, you don’t really know. And man it feels good to get a request to connect on LinkedIn along with a personal note letting you…
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LexBlog founder and CEO Kevin O’Keefe calls blogging a conversation between the author and the audience. He recommends getting your personality out there and not being afraid to show that you’re passionate. Kevin says you can always tell that the best bloggers “care for the people that they’re sharing commentary with; they’re able to weave in their experiences with representing people.” Luckily, we have direct insight from such bloggers. Our LexBlog community leaders have a…
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No matter what position you hold at your firm, you can always be the one to initiate your legal blogging journey. There are a million reasons to blog but only one attitude with which to do it. Whether you are trying to build a reputation, gain clients, or simply dump your thoughts, you need to blog with enthusiasm. Jennifer Mora is a Seyfarth Shaw attorney specializing in cannabis law who writes and now assistant edits…