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20160516-Alan-Kaplinsky
When the director of the Consumer Financial Protection Bureau counts himself as an avid reader of your consumer finance blog—you’re doing something right. As it turns out, Ballard Spahr’s Consumer Finance Monitor has done a lot right since its inception in 2011. Alan Kaplinsky is the founder of the firm’s consumer financial services practice group—and, with that, the founder and editor of the firm’s Consumer Finance Monitor, which launched under the name “CFPB Monitor”…
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I get a lot of writer’s block. It’s super frustrating to feel like you have nothing to say, even when it’s time to give your audience more content. I’ve had to develop a few strategies for working around writer’s block. This is actually easier in the blogging world than in other writing spheres because of the typically timely and short nature of the work you are producing. Here are the three of the best strategies…
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At its inception, blogging was all about listening and chiming in with your own thoughts. People would find something that someone else said interesting, quote it, add their own take and share it with their audience. While it’s great to come up with your own original take on something, it’s hard to do that week after week. Your audience follows you for a reason—chances are if you find something interesting they will too. Don’t be…
ABC
Looking for new ideas about what to post on your blog? Here’s a fun one. Go back to basics with the ABCs. “The ABCs of _____” is a series of posts with titles that follow the letters of the alphabet, on the topic of your choice. So, for example, a personal injury attorney may start a series with a first post titled something like this: “The ABCs of Summer 2021 Injury Law: Automobile Accidents,” while…
One of the most common questions we receive here at LexBlog is how to gain a substantial readership after establishing your blog. Marketing your blog to that target audience requires three key steps: staying focused within your niche, connecting with other bloggers in your community and using social media strategically. Stick to your niche This may seem obvious, but if you want a specific readership, you need to stick with a specific subject. Write about…
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How many times a day do you pull up Google and ask it a question? While we tend to speak as if Google itself is answering the question, the reality is that there is a hard-working writer who actually provided it, and Google is just aggregating that information. Becoming that blogger with the best answer at the right time is one reason why—when crafting blog posts—you should be in the mindset of answering questions for…
Even the very best legal blogger can get carried away in their own writing sometimes. If you ever end a blog post wondering if your reader actually got the full point of what you were trying to say, you may want to consider adding a takeaway section. They also make your posts more scannable, for audience members who may not have time to read the whole piece but still want to know what you’re talking…
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When contributing to a large, multi-authored blog covering an expansive subject area, there may be a lot of news coming down the pipeline. Maybe each new bit of information doesn’t warrant its own blog post, or maybe you just want a way to collectively address everything. Week in review pieces not only combat this problem, but they make for a solid piece that can become a staple in your blog’s publishing cycle. Week in review…
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If you’re the type of blogger who struggles to come up with a post title, you’re either going to love or hate what I’m about to describe. That’s because, when titling a blog post, you actually have the option to use three or four different titles. How? Well, as we’ve described in another post here in our Resource Center, it’s important to keep in mind that your blog title appears in more places than just…
It’s safe to call this one a Twitter hack. Especially because most folks don’t know about it. But if you’ve seen tweets out there from big brands that look a little different from anything you’d be able to create, and just assumed they had access to something you didn’t, you’ll be happy to know that in most instances, that isn’t the case. Enter Twitter Ads Composer. Now, let’s get what you’re likely thinking out of…