Blogging Fundamentals

There was a time when everyone knew, and agreed, a law blog was an independent publication that did not belong inside a law firm’s website. It was common sense. Today, many misguided law firms are placing law blogs inside a website under a news/publications/resources section, just as they began publishing articles, information, and press releases on websites almost 20 years ago. Smaller firms and solos have a tab on their website labeled “blog,” often offering…
Images can be a great addition to a blog post—they provide that extra pop and context. There are two places to use them in a blog post, either as a featured image or in the body of text. Types of images Images in the body of text are great because they break up the monotony of a big chunk of text. Make things easy to scan Break up text into short paragraphs Can provide context…
Selecting a domain is another step you need to take before launching your blog. You should title your blog before coming up with a domain, not vice versa. If you need help selecting a title, I have some advice here.  Naming Some things to keep in mind:  Always make it a .com.  If the URL you wanted is taken, don’t just replace it with .net, .info, that type of stuff. Your domain doesn’t have…
Blogging is all about listening and joining the conversation. A large part of this requires citing other people and their thoughts. You should quote people. When you’re blogging and you’ve seen these sources and you’ve seen these subjects, what you want to be doing is referencing them, because that’s the only way you’re going to be heard in the conversation. Technical standpoint I would not worry about using portions of their content in a block…
Before you can get your blog up and running, you have to come up with a name. It can seem like a daunting—and permanent—process, but the key is not to overthink it.  I would say that the title for the blog probably slows down lawyers as much as anything in getting their blog live. It really should not.  When I’m on a conference call with a group of lawyers and all of a sudden the…
One of WordPress’s many features is “Categories,” a method of tagging posts that can help organize and promote certain articles. The tool, like any other, has pros and cons. Though categories used to be popular in the past, they are less-so now. Types of categories There are two types of categories that the LexBlog Platform offers. Promotional categories focus on talking about the lawyer and the services they offer. These categorizes typically run across the…
Knowing what to post on your blog can be tricky, especially when you’re first jumping into the writing process. However, with a global pandemic continuing to keep us inside and attached to our screens, there has never been a better time to start blogging.  So what do I post about? This varies greatly depending on what your blog is about and more importantly, what your goals are. What do you want to get out of…
Having a broadly focused law blog makes networking online a tough chore. It’s a bit like pushing a rock up a hill. Conversely, a niche-focused law blog can lead to business development success, or even rockstar status, in a couple years — assuming you’re a good lawyer to begin with. A niche-focused blog can also lead to a more enjoyable and rewarding practice. Build trust, grow from there Most lawyers are afraid to get in…