Blogging Fundamentals

There’s a reason blogging is so prevalent in the legal realm compared to other professional services fields. It’s just that writing has always been a big part of both being and becoming a lawyer. From law reviews to briefs to formal complaints, there’s all kinds lawyering that takes place via the written word. Of course though, every medium warrants a different style of writing—but sometimes relics of one might sneak over to another. Like a…
When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing and toward connection and reputation building. Who you connect with, be it a colleague or client, should be your desired outcome. Your goals should be specific, measurable, realistic, and time-based. Specific: Avoid fuzzy, unclear words like “Improve my online performance.” Measurable: Numbers and data give…
It used to be you just added a .com to what you did as a lawyer and you had a domain name for your blog. But with four new law blogs coming online each day, that’s easier said than done these days. Not to worry. Doug Shuman, Senior Vice President of Customer Marketing at Register.com, offers a few tips at the Small Business Advice Blog on picking a domain name in times of increasing scarcity.…
No matter what position you hold at your firm, you can always be the one to initiate your legal blogging journey. There are a million reasons to blog but only one attitude with which to do it. Whether you are trying to build a reputation, gain clients, or simply dump your thoughts, you need to blog with enthusiasm. Jennifer Mora is a Seyfarth Shaw attorney specializing in cannabis law who writes and now assistant edits…
For lawyers, writing legal briefs, memoranda, and motions may be second nature at this point. Blog posts, on the other hand, can seem like a daunting new area of writing if you’re not sure where to begin. Luckily, LexBlog’s successful bloggers have all but mastered writing a solid blog post and have an abundance of valuable advice to give on the topic. They’ve joined us on various episodes of This Week in Legal Blogging with…
There was a time when everyone knew, and agreed, a law blog was an independent publication that did not belong inside a law firm’s website. It was common sense. Today, many misguided law firms are placing law blogs inside a website under a news/publications/resources section, just as they began publishing articles, information, and press releases on websites almost 20 years ago. Smaller firms and solos have a tab on their website labeled “blog,” often offering…
Images can be a great addition to a blog post—they provide that extra pop and context. There are two places to use them in a blog post, either as a featured image or in the body of text. Types of images Images in the body of text are great because they break up the monotony of a big chunk of text. Make things easy to scan Break up text into short paragraphs Can provide context…
Selecting a domain is another step you need to take before launching your blog. You should title your blog before coming up with a domain, not vice versa. If you need help selecting a title, I have some advice here.  Naming Some things to keep in mind:  Always make it a .com.  If the URL you wanted is taken, don’t just replace it with .net, .info, that type of stuff. Your domain doesn’t have…
Blogging is all about listening and joining the conversation. A large part of this requires citing other people and their thoughts. You should frequently quote people. When you’re blogging and you’ve seen these sources and you’ve seen these subjects, what you want to be doing is referencing them, because that’s the only way you’re going to be heard in the conversation. Technical standpoint You hear a lot about duplicate content, but I would not worry…