Blogging Fundamentals

Before you can get your blog up and running, you have to come up with a name. It can seem like a daunting—and permanent—process, but the key is not to overthink it.  I would say that the title for the blog probably slows down lawyers as much as anything in getting their blog live. It really should not.  When I’m on a conference call with a group of lawyers and all of a sudden the…
One of WordPress’s many features is “Categories,” a method of tagging posts that can help organize and promote certain articles. The tool, like any other, has pros and cons. Though categories used to be popular in the past, they are less-so now. Types of categories There are two types of categories that the LexBlog Platform offers. Promotional categories focus on talking about the lawyer and the services they offer. These categorizes typically run across the…
Knowing what to post on your blog can be tricky, especially when you’re first jumping into the writing process. However, with a global pandemic continuing to keep us inside and attached to our screens, there has never been a better time to start blogging.  So what do I post about? This varies greatly depending on what your blog is about and more importantly, what your goals are. What do you want to get out of…
Having a broadly focused law blog makes networking online a tough chore. It’s a bit like pushing a rock up a hill. Conversely, a niche-focused law blog can lead to business development success, or even rockstar status, in a couple years — assuming you’re a good lawyer to begin with. A niche-focused blog can also lead to a more enjoyable and rewarding practice. Build trust, grow from there Most lawyers are afraid to get in…