Social media is a valuable tool for promoting your business, learning new information, and observing other people’s content. Twitter, specifically, is a an excellent means for curating important content and meeting other influential people. LexBlog CEO Kevin O’Keefe says that Twitter should be used as a “listening tool,” and one of the best ways to do so is to utilize Twitter lists.
What is a Twitter list?
Twitter lists allow you to put together a…
There’s something fundamentally exciting about hitting Publish on a new blog post. The same rush that a lot of people get when posting a picture to Instagram or a Tweeting a funny piece of commentary is coupled with a new sense of pride and a more nuanced anticipation of others’ reactions. So, how do you make sure as many people see your post as possible?
Catch the Eye
When you’re sharing your post on most…
Start by following and listening
If Twitter is new to you, it is much easier to listen than to open your mouth. Look for people you know and trust who are using Twitter. Follow them. This may include lawyers from coast to coast, reporters, authors, and leaders in your local community. Do a Google search on best people to follow on “X” subject. Look at who Twitter suggests you may want to follow.
Start to…
Social is personal
Relationships are built on a person-to-person basis. It is difficult, or impossible, to separate your personal and business life, especially on Facebook. Law firm pages do not work as well as Facebook personal accounts in building word of mouth and relationships.
As you use Facebook more, its algorithms will display your posts to those friends interested in the item you shared. Not every “Friend” sees everything you post. Get comfortable sharing those…
Personal profile
Take the time, maybe five or six hours to personally write your profile. Do not copy and paste from your law firm bio. Put in information for each position you’ve held and what schools you’ve attended. Why you worked here, what you learned, why you left etc.
Your title next to your name should describe what you do, not list your title. “Patent Lawyer” is much better than “Partner.” Get all of your…
A blog is about listening to what people are concerned about, engaging the thought-leaders in the space and providing your insight and commentary. A common question most new bloggers have is how to get more readership.
Technology Standpoint
From a technical side, you want to make sure that your content is indexed properly. “Index” just means is it indexed like Google indexes content. It has to be set up properly, which includes having your title…
I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.
With that in mind, here are a few dos and don’ts.
Dos
Ask questions
Share other blog posts and news stories, ones that aren’t your own
Use it to learn and meet others
Instead of telling your Twitter audience that you’ve published a…
Marketing has given blogging a bad name.
I say that not to offend the legal marketers of the world or the lawyers who blog to market their practices.
But I fear that, at least in the legal profession, blogging has become so tightly equated with marketing that its inherent value as a medium of expression has been obscured.
Wanting to market yourself and your practice is a perfectly sound reason to start a blog. In…
Reading a post from Ms. JD’s Sonya Rahders announcing the winners of the 2019 Public Interest Scholarship Competition, I wanted to give a shout out to the law student winners and Ms JD for recognizing women in this regard.
After all, the passion and commitment to public interest careers of these four scholarship recipients topped a large pool of highly competitive applicants.
But I did not. The reason being that the scholarship winners did…
I am a big believer that content is nothing more than the currency of relationships.
I’m not dismissing the value of content, any more than I would dismiss the value of words at an offline networking event. Without words how could you engage others and get to know them?
But I’m not going to measure the success of my words or my content, like others do, by whether I used the right words (the ones…