Social Media

If you’re the type of blogger who struggles to come up with a post title, you’re either going to love or hate what I’m about to describe. That’s because, when titling a blog post, you actually have the option to use three or four different titles. How? Well, as we’ve described in another post here in our Resource Center, it’s important to keep in mind that your blog title appears in more places than just…
It’s safe to call this one a Twitter hack. Especially because most folks don’t know about it. But if you’ve seen tweets out there from big brands that look a little different from anything you’d be able to create, and just assumed they had access to something you didn’t, you’ll be happy to know that in most instances, that isn’t the case. Enter Twitter Ads Composer. Now, let’s get what you’re likely thinking out of…
Big news in the world of social media! Twitter has updated its single image size settings so that any photograph with a 2:1 or 3:4 size ratio can now be viewed without truncation; in other words, you don’t have to click on the picture to see the whole thing. People are already taking advantage of the change by posting everything from stunning natural scenery to city skylines, as seen here. Why did it happen?…
There’s something fundamentally exciting about hitting “publish” on a new blog post. The same rush that a lot of people get when posting a picture to Instagram or Tweeting a funny piece of commentary is coupled with a new sense of pride and a more nuanced anticipation of others’ reactions. So, how do you make sure as many people see your post as possible? Catch the eye When you’re sharing your post on most forms…
I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust. With that in mind, here are a few dos and don’ts: Dos Ask questions Share other blog posts and news stories, ones that aren’t your own Use it to learn and meet others Instead of telling your Twitter audience that you’ve published a…
Social is personal Relationships are built on a person-to-person basis. It is difficult, or impossible, to separate your personal and business life, especially on Facebook. Law firm pages do not work as well as Facebook personal accounts in building word of mouth and relationships. As you use Facebook more, its algorithms will display your posts to those friends interested in the item you shared. Not every “Friend” sees everything you post. Get comfortable sharing those…
Personal profile Take the time, maybe five or six hours to personally write your profile. Do not copy and paste from your law firm bio. Put in information for each position you’ve held and what schools you’ve attended. Why you worked here, what you learned, why you left etc. Your title next to your name should describe what you do, not list your title. “Patent Lawyer” is much better than “Partner.” Get all of your…
A blog is about listening to what people are concerned about, engaging the thought-leaders in the space and providing your insight and commentary. A common question most new bloggers have is how to get more readership. Technology standpoint From a technical side, you want to make sure that your content is indexed properly. “Index” just means is it indexed like Google indexes content. It has to be set up properly, which includes having your title…