Social Media

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Start by following and listening If Twitter is new to you, it is much easier to listen than to open your mouth. Look for people you know and trust who are using Twitter. Follow them. This may include lawyers from coast to coast, reporters, authors, and leaders in your local community. Do a Google search on best people to follow on “X” subject. Look at who Twitter suggests you may want to follow. Start to…
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Social is personal Relationships are built on a person-to-person basis. It is difficult, or impossible, to separate your personal and business life, especially on Facebook. Law firm pages do not work as well as Facebook personal accounts in building word of mouth and relationships. As you use Facebook more, its algorithms will display your posts to those friends interested in the item you shared. Not every “Friend” sees everything you post. Get comfortable sharing those…
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Personal profile Take the time, maybe five or six hours to personally write your profile. Do not copy and paste from your law firm bio. Put in information for each position you’ve held and what schools you’ve attended. Why you worked here, what you learned, why you left etc. Your title next to your name should describe what you do, not list your title. “Patent Lawyer” is much better than “Partner.” Get all of your…
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A blog is about listening to what people are concerned about, engaging the thought-leaders in the space and providing your insight and commentary. A common question most new bloggers have is how to get more readership. Technology Standpoint From a technical side, you want to make sure that your content is indexed properly. “Index” just means is it indexed like Google indexes content. It has to be set up properly, which includes having your title…
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I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust. With that in mind, here are a few dos and don’ts. Dos Ask questions Share other blog posts and news stories, ones that aren’t your own Use it to learn and meet others Instead of telling your Twitter audience that you’ve published a…