If you’re the type of blogger who struggles to come up with a post title, you’re either going to love or hate what I’m about to describe. That’s because, when titling a blog post, you actually have the option to
Continue Reading Use your blog’s Yoast SEO settings to target post titles to your audience
It’s safe to call this one a Twitter hack. Especially because most folks don’t know about it. But if you’ve seen tweets out there from big brands that look a little different from anything you’d be able to create, and
Continue Reading Use Twitter Ads Composer for sharing content with longer, more media-rich tweets
Big news in the world of social media! Twitter has updated its single image size settings so that any photograph with a 2:1 or 3:4 size ratio can now be viewed without truncation; in other words, you don’t have to
Continue Reading Tall images come to Twitter timelines everywhere – how you can use them to share law blog content
Social media is a valuable tool for promoting your business, learning new information, and observing other people’s content. Twitter, specifically, is an excellent means for curating important content and meeting other influential people. LexBlog CEO Kevin O’Keefe says that Twitter
Continue Reading Why you should use Twitter lists as a law blogger
There’s something fundamentally exciting about hitting “publish” on a new blog post. The same rush that a lot of people get when posting a picture to Instagram or Tweeting a funny piece of commentary is coupled with a new sense
Continue Reading How should I promote each of my individual blog posts?
I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.
With that in mind, here are a few
Continue Reading How do you use Twitter as a lawyer?
Social is personal
Relationships are built on a person-to-person basis. It is difficult, or impossible, to separate your personal and business life, especially on Facebook. Law firm pages do not work as well as Facebook personal accounts in building word
Continue Reading How do you use Facebook as a lawyer?
Personal profile
Take the time, maybe five or six hours to personally write your profile. Do not copy and paste from your law firm bio. Put in information for each position you’ve held and what schools you’ve attended. Why you
Continue Reading How do you use LinkedIn as a lawyer?
A blog is about listening to what people are concerned about, engaging the thought-leaders in the space and providing your insight and commentary. A common question most new bloggers have is how to get more readership.
Technology standpoint
From a
Continue Reading How do we get the word out about our blog?
Marketing has given blogging a bad name.
I say that not to offend the legal marketers of the world or the lawyers who blog to market their practices.
But I fear that, at least in the legal profession, blogging has
Continue Reading Legal blogging and the curse of marketing
