Bottom line: Thanks to “anchoring,” attorneys and clients who are able to engage the Court of Public Opinion before their adversaries do get to frame their legal disputes in ways that make it difficult for those adversaries to overcome.
If
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What attorneys need to know about photos of their clients—including mugshots—and the Court of Public Opinion
Bottom line: Attorneys can help turn around negative media coverage of a client accused of wrongdoing by ensuring that photos of the client published by media outlets put the client in a favorable light (literally).
Have you ever been retained…
Here’s how to follow up with a reporter or blogger you’ve contacted without being obnoxious or annoying
Bottom line: There’s nothing wrong with following up with reporters after first contacting them about potential stories. But don’t go overboard.
You finally listened to my advice about publicity and media relations.
You proactively reached out to a reporter or…
Attorneys cannot underestimate the power of video and photos when telling their clients’ stories
Bottom line: When appropriate, attorneys should consider using videos and photos to help their clients engage the Court of Public Opinion.
Just like in advertising and just like in marketing, when it comes to the news media and attempts to…
Most law firm press releases about their cases are junk. Here is how to make yours stand out.
Bottom line: The most effective law firm press releases regarding legal disputes translate those disputes into plain English for the media and the public.
Let’s talk about the sorry state of press releases that are issued by attorneys and their…
Attorneys need to prepare their clients for media interviews. Here’s the best way to do so.
Bottom line: Mock interview sessions are one of the most effective and efficient tools attorneys can use for preparing clients for media interviews.
No attorney worth his or her salt would dare have a client walk into a deposition or…
Here’s how five minutes can lead an attorney to a career-long relationship with a reporter
Bottom line: Taking five minutes to research a reporter before you contact them for the first time could pay dividends for years to come.
As I have said previously, I do not think relationships are the reasons why reporters choose…