Latest from Heymarket

Conversational customer engagement is a popular, new business communication strategy. Customers love this messaging-centric approach for three key reasons.  Customers Want to Make Authentic, Person-to-Person Connections Eighty-six percent of consumers would rather interact with a human team member than a chatbot. While customers do want their queries managed efficiently and accurately, they also need to make real connections with you.  Conversational customer engagement is all about authentic, person-to-person chats. In fact, authenticity is the central…
SMS security and compliance are critical to business texting. But achieving them takes time, education, and the implementation of key tactics. For first-time business texters (and even more experienced professionals) it can be difficult to know where to start. Get started with this round-up of top text messaging security and compliance articles. SMS Security and Compliance Terminology Before you start implementing text messaging security tactics or attempting to achieve compliance, get to know the basics.…
More and more healthcare organizations adopt texting for convenient patient communications. In fact, you’ve probably seen business SMS platforms promote features that support HIPAA-compliant texting. But what does HIPAA text message compliance mean if your brand isn’t in the healthcare industry? Let’s dive in. Is SMS Texting HIPAA Compliant? The texts you send from a business SMS platform aren’t automatically HIPAA compliant. This is the case even if you use a secure text messaging platform
Want to achieve optimal SMS security? Start with the right tools. Let’s explore five security-centric features to look for in a secure text messaging platform. Feature #1: SMS Compliance Support for Key Standards Compliance with applicable local, national, and industry standards doesn’t automatically equal SMS security. But because standards often focus on certain aspects of SMS security, compliance with them is a great place to start. Three compliance standards are most likely to apply…
There are plenty of ways you can boost your SMS security. Your phone carrier has its own SMS security methods, too. SPIDs are one of your phone carrier’s tools for monitoring business text messaging use.  What Is an SPID? A service profile identifier (SPID) is a number assigned to an integrated services digital network (ISDN) line by a telephone carrier. It indicates which services the ISDN device can access.  In layman’s terms, the SPID tells…
Compliance with legal frameworks, such as the TCPA and HIPAA, may be fact- and context-specific. The information contained in this checklist should not be relied upon as legal advice or to determine how the TCPA or other laws or standards apply to your use of SMS and our service. This SMS compliance information is provided “as is” and may be updated or changed without notice. You may use this checklist for your internal reference purposes…
High survey response rates can help you change your business for the better. Here are four best practices for using surveys in business text messaging. Use them to achieve high response rates while streamlining your process to the fullest.  Best Practice #1: Use Chat-Based SMS Surveys When Possible Some business text messaging platforms offer chat-based SMS survey tools. These SMS surveys mean you don’t have to text customers with links to external surveys. You can…
If your business uses Instagram Messaging, you know how effective it is for reaching customers during their buying journey. After all, eight out of 10 people use Instagram to research products, and just as many want to have authentic conversations with brands. Instagram Messaging’s surge in popularity illustrates just how much customers rely on messaging when they shop.  Until now, brands had to manage their Instagram Messaging conversations separately from the enterprise tools they use…
SMS security is critical. You’ve got to protect your customers’ data to keep their information safe and earn their trust. That’s exactly why you need to revisit roles and permissions.  What Are Roles and Permissions in SMS Security? Top-shelf business text messaging platforms offer roles and permissions. Roles are user statuses that you can assign to yourself or team members. Each role comes with its own set of permissions. Permissions are access and control…
Part of achieving SMS security is being careful as you chat with customers. Use these six tips to help you navigate secure text messaging during customer conversations.  Tip #1: Know Which SMS Compliance Measures Apply  Depending on your brand’s location and industry, you will be subject to certain SMS standards and regulations. These may include the TCPA and HIPAA, among others. These standards aim to protect your customers’ or patients’ data and well-being. On…