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,,Why read this article? This short article looks at ways your law firm can best continue marketing to your clients and prospective clients on a reduced budget following COVID-19. ,COVID-19 has ,As law firms look to start a new financial year, earlier proposed budgets are beginning to be reduced, so that firms can recover cash that will have been lost by a drop in business, as a result of COVID-19’s impact on clients. ,Law firms…
,,Why read this article? ,,This short article shares top tips that Associates need to implement as part of their career strategy, when they are interested in joining one of their law firms sector groups. Making partner is the primary goal for many associates, and the entire process is a very steep pyramid so only a few associates will make it to the top. One area that associates are focusing on to develop their experience and…
,,Why read this article? ,, This short article outlines key considerations your law firm needs to address when it comes to selecting which sectors to focus your client strategy on. Identifying the right sector to focus your firm’s time and capital, is something that needs to be done with careful assessment and implementation, done wrong it can have a drain on money and time, done right it can allow your firm to further capitalise on…
,,Why read this article? This short article looks at what lessons marketing teams within law firms have learned since the outbreak of COVID-19 and how these lessons will impact future strategies and ways of working going forward. ,I have definitely started to see law firm marketing teams shift their focus from short-term content and client activities to a more medium and long-term approach. Global law firms are starting to focus more on strategic activities that…
Why read this article? This short article looks at simple strategies your law firm should be using to engage with your clients during COVID-19, in order to retain and support key clients during this challenging time. It’s information overload for clients and their legal teams at the moment, who are inundated with guidance from external counsel on how to manage their business amid the COVID-19 pandemic. Law firms are reaching global in-house teams in a…
,,Why read this article? ,, ,This short article challenges the way in which law firms approach client activities and sets out alternative thinking on ways your law firm can better keep your clients interests in mind when setting strategy for your firm. ,Large global law firms generally approach the delivery of legal services with their clients interests firmly in mind. However when it comes to how law firms approach client strategy, communication and their teams…
Why read this article? This short article looks at cross-selling ideas your law firm can implement to ensure greater client retention and growth during COVID-19. Law firms around the world have seen their client relationships challenged by COVID-19, you might find yourself in a position where even some of your strongest clients might now be hiding under a rock or that GC that you helped deliver a major dispute or transaction several years ago, all…
,,Why read this article? ,, This short article explores why your firm should implement a sector focused strategy to drive future growth and differentiate your brand from the competition. Competition across the legal sector continues to be increasingly intense and making it harder then ever for law firms ,when it comes to developing and sustaining long-term profitable client relationships. This is being driven by clients who have ,become increasingly sophisticated, demanding and discriminating in the…