The Rainmaker Blog

Law firm marketing and business development strategies

In 2019, instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something different to fatten your wallet? Establishing the right system to follow up with inbound leads and automating as much of the process as possible will help you capitalize on the money you are investing in lead generation and turn those leads that are falling through the cracks into dollars…
Even if you have been advertising on Facebook for some time, you may not realize that, like Google, Facebook algorithms change all the time and the strategy you set for your ad campaign yesterday may not work in the same way for you today. Here are 10 things about Facebook advertising you need to take into consideration when developing your social media marketing campaigns: Different devices call for different campaigns. Facebook’s ad platform offers ad…
It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it? You can begin by watching my free webinar on the Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast — and Signing More Cases Every Month on Tuesday, January 15 at 1 p.m. ET/10 a.m. PT. This…
Having high quality content on your website, blog, and social media pages is the best way to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by Google as well as by those who are ready to hire an attorney to help them solve their legal problems. But creating good, consistent content is not easy. Too often, the task of…
Reputation is everything for attorneys. A good one gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that attorneys tend to pay close attention to cultivating a good reputation as effective, ethical counselors. But is all your hard work toward that goal reflected in your online reputation? What do prospects see when they type your name into a search engine? If it’s not much, that can…
There are certain traits successful law firms share.  I call them habits, since they must be deeply ingrained in an organization to bear full fruit.  A few years ago, Forrester Research — a global business research and advisory firm — studied the successful habits of small businesses, and it is uncanny how those habits match up with the ones I’ve observed (and help put in place) at highly successful law firms: An emphasis on online…
Do you know how much money each lead is really costing you? How much does it cost you to get a new client? Knowing the answers to these questions can mean the difference between a profitable firm and a struggling one.  These numbers are known as “KPIs” — Key Performance Indicators. They are the critical numbers or metrics that run your law firm. Two of the most important KPIs that every law firm should be…
One important lesson you have probably learned by now if you’ve been practicing law for any period of time is that knowing the law is very different from learning how to run a successful law firm. There are lessons that only experience can teach us; my experience of helping more than 18,000 attorneys learn how to build a lifestyle law firm — one that enables to do what you want, when you want — has…
At some time, you’ve probably been told that it’s not the size of the dog in the fight, it’s the size of the fight in the dog (especially you litigators!). So while big firms do have some advantages over small to mid-size firms when it comes to resources available for law firm marketing, my experience in working with more than 18,000 attorneys over the past two decades has shown me that size does not have…
There are some things you may be doing that, if you quit doing them, would bring you more success when it comes to growing your law firm. We are approaching another new year quickly. If you have any of these 5 bad habits, resolve to change that in 2019: Doing the same thing and expecting a different result. Albert Einstein’s definition of insanity — doing the same thing and expecting a different result — is…