The Rainmaker Blog

Law firm marketing and business development strategies

If you’ve been using professional SEO practices for awhile, then you probably think everything about your online reputation is just fine. But there may be some surprises lurking beyond the first page or two of your search results. Perhaps some negative reviews from former clients that you’ve never seen before? Images of you that someone else posted and tagged with your name from that party you’d rather forget? An angry letter you let fly to…
BrightLocal, a leading local search marketing company, scoured the profiles of more than 93,000 local businesses across 26 different industries to create their recently released Google Reviews Study. Law firms are included in the research, and an interactive infographic that BrightLocal included in their report allows you to explore the results for each category as a whole. It’s pretty cool; here’s what the legal category looks like: A few important insights from this research: The…
In today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors. And everyone who works in your firm must also be engaged in this process. Here are 10 things your firm should be doing to market your legal services:…
Typically, lawyers are among those who are considered to be helpers. Other people are supposed to come to you for help — which may be why it can be hard to be the one who is seeking out help. However, there are many law firm marketing tasks that you can and should delegate or outsource because it’s simply not the best use of your time. To build a successful law firm, your entire team needs…
Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients — which are those that fall outside a pre-defined category of what constitutes your ideal clients. These five tried-and-true tips will help you attract the ideal clients you want and keep them coming back to you: +++++++++++++++++++++++++++++++++++++++++++++++++++++ Breaking the 7 Figure Barrier: An Explosive Interview
This post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we all struggle with the reality that no matter how brilliant our content is, it has a finite shelf life. The…
There aren’t too many excuses I haven’t heard from lawyers who won’t do what it takes to market their law firm effectively: I don’t have the time. I don’t have the money. I don’t know how. My clients aren’t on social media. My practice is highly specialized so I don’t need to market it. All of them are really saying the same thing: I’m scared. Because who will handle all those new leads? Who will…
While attorneys always covet referrals, many fall short when it comes to cultivating referral sources as part of their law firm marketing efforts. I believe that part of this stems from the attorney mindset of always being the helper, which often stands in your way of asking for the help you need to gain more referrals. Getting a referral from a client really starts with this 5-step process: Be easy to do business with. Automation is…
A law firm rarely ever fails for lack of talent.  It fails due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. Being good at practicing law only gives you permission to compete in the marketplace; it is not a competitive advantage. To be successful in the business of law today,…
Networking is about establishing mutually beneficial relationships, not a contest to see how many business cards you can collect. And to secure those mutually beneficial relationships, you need to be strategic about the people you meet. Not everyone who crosses your path will necessarily qualify for that role. Here are some networking tips: Join the right groups: Don’t focus on legal groups or groups where a lot of attorneys gather (unless you get a lot…