The Traklight Blog

Blog Authors

Latest from The Traklight Blog

There’s been a lot of discourse over the past few years about what artificial intelligence can do versus what it should do. Those on the side of the machines see an opportunity for terrific advances, and those opposing are understandably nervous of the notion of technology that can come close to approximating human intelligence, particularly if that tech is given some amount of power and control in managing tasks that would otherwise be done by…
Despite the proliferation of streaming services, there’s still a market for broadcast television, as evidenced by the fact that cable packages remain a thing, albeit a diminished thing, and that there are ever more options that offer customers the channels they love served to them over the internet rather than through a cable box. Most are legitimate — YouTubeTV seems to have a healthy subscriber base, as does Sling and other competitors — but there…
The public domain is, broadly speaking, a good thing for both consumers and creators, although the creators of the original work passing into the public domain might feel differently were they still alive to put up a fuss. Regardless, it’s useful to have works that become available for smart folks to offer their own take and interpretation. And it’s the law as written, so like it or not artists have to accept that their art…
Questions of ownership have always plagued human existence, dating back to countless wars over tracts of land that more or less continue apace today. They’re also fought in the intellectual property space now, a less bloody but sometimes equally contentious arena. And much like the aforementioned wars, they have as much to do with avarice and rapaciousness and a generally unthinking, reflexive need by some to control as much as possible. The latest case in…
Most of us aren’t creators in the sense that what we write or doodle will end up being seen by thousands or even millions of people, and thus we can only imagine the anguish of losing control of a creation, particularly to a distasteful group of people.  You may not know his name, but you have probably heard at least part of the story of Matt Furie over the past few years. Furie is the…
If you look hard enough, you can find celebrities or pseudo-celebrities endorsing all sorts of products. If you have enough money to splurge on the requisite fees, stars of stage and screen and the athletic arena will pitch your wares to audiences, and the more money you have, the bigger the star will be. I don’t know that I’ve ever been swayed by a celebrity endorsement precisely for the fact that I know they’re being…
It’s hard to sell the idea of working out to people who aren’t already committed to the concept. No one is disagreeing on the benefits of looking and feeling better, but the cost of time and sweat and agony isn’t something many of us are eager to pay. How then can fitness companies sell to those who are hard to persuade? By making working out seem cool. We’re all familiar with ads for workout equipment,…
Combating copyright infringement on the internet must seem like an impossible task if you’re a rightsholder, whether you’re a solo creator or a major studio with a dedicated team. As it turns out, a system created for the dissemination of information and data, when turned towards copyrighted material, can spread those songs or images or films far and wide, making it next to impossible to track down every person who may have pirated that work.…
The saga of the Cleveland baseball team name change was supposed to be a counterpoint to the situation that unfolded with Washington’s football team; whereas the latter was a crushed process, Cleveland seemingly gave themselves time to do the work to find the right name, which was presumably one that both appeased fans and cleared the hurdle of IP issues that has seemingly stymied the erstwhile Football Team.  We now see the fruits of that…
Given how competitive various industries and markets can be and how much money is often at stake, it’s not surprising to see similar products or innovations arrive concurrently. It’s not necessarily nefarious for different parties to arrive at the same idea, particularly a good one that fills a hole in a market or provides an obvious improvement on an existing item. Sometimes whatever dispute arises is not in the realm of the item itself, but…