When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI.
Here’s what you need to know about
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI.
Here’s what you need to know about…
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website’s return on investment.
There’s a lot at stake here—and…
Stock photos are accessible, easy and pretty—what’s not to love?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help…
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Even great content won’t magically find readers…
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who’s really reading your blog, and what can you really expect from your blog in terms of…
For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise,…
Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete?
You may have heard our Director of SEO mention the longevity of a given domain while…
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours. …
It’s a brand new year and a brand new algorithm. To unlock the potential of SEO in 2024, law firms must adapt and update their digital strategies to rise to the top of the SERP.
Google values content that serves…
Mistakes are normal, like buying parsley instead of cilantro. But that’s a $2 mistake that probably only cost you your pride—in legal marketing, mistakes become a lot more costly.
We’ve seen it all in our 15+ years of working in…