2013 Legal Marketing Technology Conference West

The 2013 Legal Marketing Technology Conference West, which is the largest conference dedicated to legal marketing technologies, provides a unique opportunity to connect with decision-makers and implementers of technology. LXBN covered the event in shooting video interviews with speakers, sponsors and attendees.

Legal billing was a very big topic of conversation during the 2013 Legal Marketing Technology Conference’s in-house counsel panel. Now, more than ever, in-house counsel want to be able to gauge—in real time—how much they’re spending on various legal matters. In speaking with LXBN TV, FlextronicsStephanie Corey explains these are the most important tech tools she uses. View Full Post
Steve Hennigs of SiteImprove lays out a big point when talking about how law firms should measure success on their websites: it’s different for everyone. In speaking with LXBN TV at the 2013 Legal Marketing Technology Conference West, he explains how he helps law firms identify theirs, and it starts with speaking internally about what the site is supposed to do and how people are being driven to the site.  View Full Post
When evaluating technology tools, the context in which they’re being used must always be considered. It isn’t always about the code or the optimizing, but instead how that fits into the overall goal of the site. In speaking to LXBN TV at the 2013 Legal Marketing Technology Conference, SiteImprove‘s Steve Hennigs said the first thing he and his company look at in evaluating a site is its overall goal—the product.  View Full Post