Lawyers, it seems, can’t do anything right. Our marketing, for the most part, is early 20th century. Most of us rely on a financial system (hourly billing) that places our economic interests at odds with those of our clients. And as a group, we generally fail to satisfy our clients and very few of us engender the kind of client or customer loyalty that businesses prize.
This blog exists to address the issues that keep our profession in the backwoods. There are many issues that directly or indirectly influence client service,from firm cultures to billing methods, from client focus to comprehending client business objectives. All will be grist for the mill.