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2025 State of Digital & Content Marketing

Thought Leadership and Blogs Drive Growth for Law Firms

Sat down this evening to review the “2025 State of Digital & Content Marketing” from Greentarget, a public relations firm focused on the communications needs of business-to-business organizations, in many cases the leading law firms and The Zeughauser Group, a management and consulting working with Global 25 law firm chairs, general counsel, and leading law firm CMOs. (Report available on Greentarget’s website) Green Target and its President and co-founder, John Corey, has led the distribution and socializing of this report, year after year. As always, this report is better than the year before. Strong data, well researched. In my early look at the report, I was struck by the growing importance of thought leadership, building a strong name in your field, and blogs— as key drivers of growth for professional services firms.

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I can directly trace millions of dollars in fees received over the years from people who came to me through my blog.

Francis Pileggi
Partner, Lewis Brisbois

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