Can your blog be too successful? It’s a good problem to have, as Cleveland corporate and health care attorney Jayne Juvan of Benesch, Friedlander, Coplan & Aronoff LLP can attest.
Her blog, originally named Juvan’s Health Law Update, has been recently reworked as Juvan’s Health Law and Private Equity Report to better reflect her practice, as the renown of the blog’s previous incarnation as a health law regulation blog led to Jayne’s expertise in private equity being overshadowed.
“I started off doing health care regulation, but I consider myself a corporate lawyer with regulatory experience in health care,” Jayne says. “I wanted people to know I can move into other areas…regulatory experience differentiates me, but it doesn’t define me.”
Jayne initially started blogging not long after graduating law school out of a love of writing and the law.
“It also gave me the opportunity to publish with regularity and give me more control over the content,” she says. “Editing can take so long that by the time it publishes it’s not as hot a topic. And I just think with a blog you get so much more exposure.”
That exposure led to requests to speak at local and national conferences and Jayne being quoted in national publications. She was named to a list of Cleveland’s Top 25 Under 35 Movers and Shakers and named “One to Watch” last fall by Cleveland’s Inside Business magazine. And, of course, she gained attention and plenty of new clients.
As her practice has expanded, however, Jayne didn’t feel it was appropriate to post about private equity or other corporate issues on her health law blog. With some small tweaks to the title of her blog, she now is excited to be able to blog on a broader range of topics.
“As my practice has evolved,”Jayne says, “it was important to make sure my blog evolved with it.”