Only 5% of all adults used Social Media in 2005 when Pew Research first asked, and as ofAugust 2011 Pew now reports more than 65% of all adults use Social Media. To be more precise about what going on with online adults here’s the daily breakdown from another Pew report:
92% use search engines
92% send or read email
76% get news online
71% buy a product online
65% use Social Media
So even though 65% of users are active with Social Media, 92% are busy with search engines and email, here are even more interesting details about the demographics of Social Media users:
As of May 2011, there are no significant differences in use of social networking sites based on race and ethnicity, household income, education level, or whether the internet user lives in an urban, suburban, or rural environment.
In many ways it’s not a surprise about this evolution of Social Media and Internet activity, but clearly we recognize there are more radical cultural and legal changes are in our future.