I really enjoy Entrepreneur Magazine and can’t wait for my subscription to arrive each month. The January issue is always one of my favorites because of its focus on the franchise industry. Once again this year, the issue did not disappoint. One of the best pieces was “Deciphering the FDD: We Help You Read between the Lines”.
What I like about Entrepreneur is that it generally shoots straight and doesn’t take sides. It recognizes that each franchise opportunity is different, with different advantages and disadvantages, and that makes it a worthwhile read.
As a franchise litigator, I particularly appreciate its take on Item 3 of the FDD (Litigation). It notes, for example, that franchisor lawsuit against entities infringing on trademarks or against franchisees failing to comply with quality and system standards are good things because they protect that most valuable quality of a franchise: the brand.