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Bayer Faces Possible Embarrassment in Yaz and Yasmin Litigation

By Kevin M. Hart on September 4, 2012
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Bayer released a series of Saturday-morning-style cartoons for sales representative training purposes, which they seemingly hoped would motivate their sales reps to continue marketing their birth control drugs, including Yaz. One particular cartoon is entitled “IndiYaz A Jones and the Temple of Estradiol.” Estradiol is a hormone that is contained in the Yaz contraceptive, which is sold by Bayer. The cartoons, created by an animator at Bayer in 2008, were apparently only meant for internal training purposes. They contain a variety of different pitches that can be imitated and articulated by the sales representatives at Bayer.

The cartoons contain dialogue about the drug in a theatrical format, as if IndiYaz A Jones is searching for the pills. The cartoons are supposed to mimic the classic Indiana Jones movies starring Harrison Ford. These odd cartoons were only used for training purposes, and were not intended to be released to the public. When a YouTube user got a hold of the episodes and posted them online, Bayer demanded the cartoons be promptly removed.

Yaz and Yasmin birth controls can be dangerous, no matter what an experienced sales representative or a cartoon tells you. They may leave women with horrific side effects, including heart attack, stroke, deep vein thrombosis or pulmonary embolism.

If you have suffered a heart attack, stroke, deep vein thrombosis or pulmonary embolism while taking YAZ® or Yasmin®, contact Stark & Stark and speak to one of the Mass Tort/Pharmaceutical Litigation attorneys, free of charge, to help you assess any claims that you might have against the YAZ® or Yasmin® manufacturers.

Photo of Kevin M. Hart Kevin M. Hart

Kevin M. Hart is an expert Civil Trial Attorney as certified by the Supreme Court of New Jersey. Mr. Hart is also a member of the firm’s Litigation, Corporate Investigations & White Collar, Shareholder & Partner Disputes, Insurance Coverage & Liability, and Mass…

Kevin M. Hart is an expert Civil Trial Attorney as certified by the Supreme Court of New Jersey. Mr. Hart is also a member of the firm’s Litigation, Corporate Investigations & White Collar, Shareholder & Partner Disputes, Insurance Coverage & Liability, and Mass Tort practices.

Read more about Kevin M. HartEmail
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  • Posted in:
    Health Care and Life Sciences
  • Blog:
    Mass Torts Law Blog
  • Organization:
    Stark & Stark

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