Monica Bay of Law Technology News is reporting this morning that Bloomberg Law is rebranding itself as Bloomberg BNA. This acknowledges what those us in the legal industry have known for quite awhile:
- Bloomberg doesn’t have the same name recognition as a provider of legal information that BNA does
- BNA’s name is respected for the quality of their content, and
- The Bloomberg approach did not seem to be getting much traction in the legal marketplace.
Bloomberg seems to come to terms with this themselves with their acknowledgement that this change was client driven and their announcement that the Legal business would be consolidated in the BNA HQ in Arlington. As Professor Harold Hill once said “You’ve got to know the territory.” BNA certainly knows the territory.